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SEO, SEO Interview, SEO Interview 2017, SEO Interview Questions & Answers

SEO Interview Questions & Answers 2017

SEO Consultant in Pakistan

Search Engine Optimization is a fundamental realm of the digital marketing industry. Thus it is essential for optimizers and marketers to learn effective strategies and build command over contemporary techniques used in this field.

Below we have compiled a brief yet powerful list of questions and answers that can help businesses get the basic of Search Engine Optimization Industry in 2017.

What does Search Engine Result Page (SERP) refer to?

Search Engine Result Pages (SERPs) refer to the results displayed over the search engine pages in context with specified queries. Each search engine result page comprise of most relevant material from numerous sources; which also now include advertisements.

What’s the difference between organic results and paid results?

Organic results refer to the traffic that is being driven by white hat SEO techniques; this includes blog writing, press releases, email marketing, content writing, backlinks etc.

Paid results refer to the traffic that is driven by paid marketing campaigns over search engines. Google charges websites for their advertisements to be displayed at top of SERP that drives adequate traffic to the landing page.

As per the digital marketing experts, which is the most effective component of any SEO campaign?

Though there are a number of components that needs to synchronize perfectly for an efficient SEO campaign; still content marketing remains one of the most important components out of the lot. Content marketing is often mixed or confused with SEO, refers to precise contents written with excellent sales pitch (a pitch that sells without actually selling), relevant and informative material and intriguing writing style.

Though content marketing is often taken as an entirely separate technique of digital web marketing; in reality, it is yet another digital marketing technique that supplements SEO campaign.

What do “long tail keywords” refer to?

Long Tail Keywords refer to specified keywords used as queries. These are highly effective when it comes to driving traffic to your site. Moreover, statistics have shown better conversion rates for long tail keywords than specified keywords. For instance, “Tulip delivery in Australia” might generate more queries; however, the traffic driven by this keyword might or might not be interested in the actual purchase of the product. Alternatively, “Cheapest same day tulip delivery in Sydney” will generate more specified and purchase oriented traffic towards the website.

Digital Marketers and SEO specialists have long proponed the efficiency of selecting right long tail keywords to enhance traffic as well as optimize conversion rates.

What about LSI?

Latent Semantic Indexing or KSI refers to keywords that are displayed at the end of SERP for any query. These are alternative keywords displayed by a search engine in order to facilitate users with relevant searches.

Is there a difference between On-page and Off-page optimization?

On-page optimization refers to the process of optimizing the structure, content, titles, tags and canonicals of the website for better SERP rankings. On-page optimization is a prerequisite technique for any off-page SEO campaign.

Off-page optimization refers to the marketing of website on numerous forums using different tools and tricks. Content writing, blog posts, newsfeed, press releases, backlinks, social media marketing, PPC are some of the important components of off-page SEO campaign.

What’s a perfectly SEO-optimized URL?

Any URL that’s short, relevant and simple can be a SEO-optimized URL. One of the best strategies is to inculcate keywords in URL to make it SEO friendly and better optimizable.

Are meta-titles and description important for search engine optimization?

Indeed! Meta-tiles and Meta-description are utterly important for any successful SEO campaign. These serve as your introduction to search engine crawlers which then gave ranking to your website as per its relevance with the keywords. So, all Metatiles and Metadescriptions should be written with care and incorporate relevant keywords as per the landing page.

What’s the relevance of heading tags in SEO?

Heading tags refer to the divisions that separate webpage heading from sub-heading. In SEO hierarchy, there are 6 header tags namely H1 to H6.

These header tags bring in the consistency and relevance of on-page content and keywords with respective pages; thus helping in building website’s relevancy to search engine queries.

What’s the difference between search engine optimization and search engine marketing?

Search Engine Optimization (SEO) refers to the set of tools that are utilized to drive organic traffic to the website. The fundamental principal of SEO campaign is to increase the website’s visibility, brand recognition, and traffic through organic means.

Search engine marketing (SEM) refers to various advertising tools and mediums used to drive traffic towards a website. Paid platforms like AdWords, PPC, social media marketing, email marketing, brochures are some of the platforms that are used to generate more traffic for the website.

What’s the right keyword density for a page?

Unfortunately, there is no straight answer to this. Perhaps the very basic of this question is the wrong conception of keywords optimization.

Firstly, rest assured that there isn’t any official figure for keywords density from Google or any other search engine. In fact, using too many keywords on a page can actually backfire and result in “Keyword stuffing” penalization. So, all you got to do is to write your content in a regular smooth way without stressing too much on a particular keyword. An intelligently written content will have sufficient opportunities to insert keyword without having to modify or break the content flow.

Is there a difference between inbound and internal links?

Inbound links connect other websites to your content, whereas, internal links refer to inter-website links (a link present on a certain page of your website that directs to another page of your website). These both are high regarding links for SEO purpose.

Is there any official number for a number of internal links on a page?

No! Just like there’s no official figure for Keyword density same is the case with a number of internal links. Here again, you should avoid over-stuffing page with too many internal links. You can simply a nominal number of links where you think they will help improve readers’ experience.

Is coding knowledge necessary for SEO?

For majority SEO elements, you don’t need an understanding of codes. However, there are contemporary search engine optimization techniques that require at least basic concept and understanding of coding. Again, it isn’t a compulsion but having knowledge can better serve your interest.

What is the use of robots.txt?

Robots.txt is a page that delivers search engine information for indexing or crawling of web pages.

What’s the role of sitemap.xml in SEO?

As can be taken by name, this is a file that serves as a quick reference of your site to search engines. Basically a simple index file for all pages.

Is there are the difference between search engine indexing and crawling?

Indexing and crawling are two terms that supplements each other well. As the search engine robots will go through the content present on your website, they are basically crawling though. Once, they have crawled through the content, they will index the content. Here it is worthy to note that not all crawled content is indexed by search engine.

What is the purpose of alt text?

Alt text refers to the text inserted with images. Remember, the search engine can’t read out the images; however, they can read the text inserted as alt text with images. This helps them understand the purpose of imagery. This can also help when a page doesn’t load for some reason or another, users can still read out the alt text and understand what the image was all about.

How much time is needed to quantify SEO results?

That’s a tricky and technical query. First of all, you should know the difference between quantifying results and getting your desired results. By quantifying results we mean to measure the impact of each SEO elements (like we can quantify the traffic driven to the site by specific link or social media marketing or blogs etc.). Each and every SEO element is quantifiable, so you can straightaway start measuring the difference your SEO techniques produce.

Secondly, as far as measuring the success of SEO campaign is concerned, it depends upon numerous factors some of which include:

  • Quality and quantity of content produced
  • Relevance of content to your product/service
  • Various tools and techniques used and their synchronization
  • Websites’ size (large or small)
  • Domain authority

For instance, large sites with frequently updated contents can easily get results in few days (this is because search engine crawlers frequently visit their site). Whereas, it may take some time for smaller sites to get results due to less frequent crawling of search engines. It is however advised to wait at least two weeks before judging the efficiency of your SEO strategy.

Is it a good idea to hire some professional SEO agency for online business?

This is a good as well as risky business. First of all, there is no alternative to hiring a reputed and experienced SEO agency. This is because they have the right expertise working with the right strategies to rick all right indicators for your business SEO. However, the only risk here is hiring an unprofessional agency that can actually ruin your website with its outdated, unprofessional and black hat SEO services.

So, the only box to tick before hiring an SEO firm is the “experienced, reputed and recommended”.

These are some of the basic principles of search engine optimization practices in 2017; however, there are other many queries that you need to know for running a comprehensive and effective SEO campaign. The most important component of any SEO campaign in 2017 is to create a perfect blend of numerous techniques and utilize different platforms in perfect synchronization for ultimate search engine results.

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Brand development, Business, Business advice, Media, Online marketing, SEO

Things To Do Before Starting An E-Commerce Website

SEO Consultant in Pakistan | ZainUlHaq.com

E-commerce based businesses have been on the rise for past many years. In fact, they are outdoing physical businesses for most part. According to one research that ask buyers about their shopping preference, 60% buyers responded in favor of online shopping as compared to traditional shopping. There is a strong buzz in market as for development of e-commerce website, as more and more software houses are getting into this business.

Personally as a SEO consultant, it is almost overwhelming to see the number of E-commerce based businesses approaching for search engine optimization. E-commerce industry in Pakistan is relatively new as compared to European, American or Chinese market and people have just started to take interest in E-commerce shopping. As a SEO consultant Pakistan I have been at the receiving end of numerous questions for search engine optimization of E-commerce site. Thus I decided to chalk-out few important considerations for a successful online store.

Platform

For all the possible reasons, choosing the right platform is the absolute necessity for any successful E-commerce website. It is simply a compulsion to choose the right platform as per your needs and requirements. Choosing the right platform also depends upon the amount of traffic you assume to be drive at your site.

Today there are various platforms which you can use to build your e-commerce website including: WordPress (the most used), Joomla, Magento, Opencart, osCommerce, Shopify, Zen Cart etc.

Among the listed platforms, WordPress is the most preferred and used e-commerce website platform. It is not only used for blogging purpose, rather it is also effective for portfolio, magazines and e-commerce websites. Today over 140million installations is recorded for WordPress worldwide, not to forget one is every sixth website that accounts for top million websites driven by traffic is built on this versatile platform. These stats simply reflects the popularity and acceptance of WordPress as the preferred website development platform. My personal experience as SEO consultant in Pakistan for WordPress powered e-commerce websites have been tremendous, as I have always found it versatile and adaptable. They can be easily integrated into different themes and plug-ins and are customizable.

Plug-ins

Once you have your desired platform sorted out, it’s time to focus on e-commerce plug-ins for your website. To put it simply, e-commerce plug-ins help putting in place the shopping store on your website, this include tracking of sales, sales evaluation and most importantly installing payment gateways. There are various e-commerce plug-ins available in market today, but if you asked my preference then as an SEO expert Pakistan I love Woo-commerce.

Woo-commerce is a truly adaptable and easy to integrate e-commerce plug-in that enable shopping cart designing, implementation of checkout process and products’ allocation. You can also search out some great extensions and add-ons for Woo-commerce; which are easily available. Most of all, I personally find it easy to work with from SEO point of view.

Search Engine Optimization (SEO)

Now that’s something of a love. No matter how efficient and rigorous platform or plug-ins you have incorporated to your e-commerce store, until you have made it SEO friendly, you aren’t going anywhere with your sales.

Search Engine Optimization is the heart of all e-commerce businesses and as an SEO consultant I will definitely recommend you to hire services for some SEO expert in Pakistan while in development phase, so as to ensure your website is SEO friendly. Remember, the higher your site’s visibility, greater the chance of attracting traffic.

A common misconception that I have seen prevailing in minds of e-commerce businesses in Pakistan is about their casual behavior towards getting the right SEO. There are hundreds of SEO consultants working in industry and as a professional SEO expert I myself advise all people out there to never ignore the importance of SEO friendly website (especially when its about ecommerce website).

Content

Since as long as I have been working as a SEO consultant, one thing that have retained its importance is the content. Remember, back in days we use to hear slogans, “Content is king”? Well, this is true even today and you got to have your website content written in most proficient way, not only to attract traffic but also to rank in search engine ratings.

Make sure you update your website’s content on daily basis and make sure your content is written professionally with proper keywords incorporated. This will help you greatly in achieving higher SEO ratings and thus more traffic.

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Advanced SEO Techniques

Most Advanced On-Page SEO Techniques

SEO Consultant in Pakistan

If you are a marketer/ optimizer, it is very crucial for you to stay updated and know the best Search Engine Optimization (SEO) techniques. You can only achieve your target if you are well aware of the advanced techniques whether they be on-page or off-page techniques. As a search engine optimizer your task is to provide the best results and to bring the website on top pages of search engine. Now, in order to accomplish this task an SEO has got a lot of methods and techniques, but the thing that matters is that if only the optimizer uses the most effective on-page and off-page concepts to optimize the targeted website only then will he/ she be able to achieve the target of seeing the site in the list of top 10 websites and this would be called as an effective optimization.

After repeatedly reading the word advanced techniques, advanced techniques, it is of sure that a question somewhat similar to this would be rising in your mind, if you are an initial/ beginner level SEO. The question would be like what are these advanced techniques? Or how do I get aware of these advanced techniques? Or questions similar to these mentioned questions. However, the answer to this is very simple, you have to do research. Yes, the main work of an optimizer is to do research and find out new techniques for effective optimization. So, if you are a beginner to SEO you should remember that research is the main thing to do in optimization. You either carry out research by yourself or you can get in contact with an experienced SEO for guidance.

There are many SEO specialists in Pakistan who can assist you in your work or you can also take help from Pakistan SEO consultant who provides online consultancy throughout the world. Anyhow, we here are also providing only a few such concepts which are among the most appreciated techniques for only on-page SEO.

  • The Use of keywords: This is a simple and common concept but still many people, especially those who are new to the filed do not give much importance to keywords. Search engine when goes through the pages of your website it discovers the keywords from every page. For example, If you have posted information on a particular topic, search engine collects keywords related to that topic and it gather these keywords from the headlines, title tag of your page, alt attribute of images, meta description and from the rest of the text available on page.
  • Term Frequency- Inverse Document Frequency (TF- IDF): It is actually the measurement of judging how frequently a keyword is being used in a particular document. This is the simplest ranking function through which a search engine ranks a particular keyword. For example, the keyword is “The Black Horse”. Here there are three different words ‘the’, ‘black’ and ‘horse’. The search engine will search every document for this keyword and as the word ‘the’ is very common which appears several times in every document, the search engine would eliminate this word and focus on the less used words which are ‘black’ and ‘horse’. It will first find out how many times these words are used in a particular document, and then it would compare it with other documents having the same keywords and finally rank the keyword according to its frequency.
  • Segmentation of pages: Segmentation of pages today has a lot of importance because people have started using smartphones. So, every website should be developed in such a way that the side bars, headers, footers and other thing on the site appears perfectly even if one opens them through smartphones.

These were only some of the on-page techniques that you should use or you can get consultation from Pakistan SEO consultants through their online service which is free of cost for a limited time period. Furthermore, if you a resident of Pakistan you can get training from SEO specialists of Pakistan who known for their work around the world.

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Advanced SEO Techniques, Media, News, SEO

Learn SEO Tricks From Pakistan SEO Consultants

SEO Tricks By SEO Consultant Zain Ul Haq Fareedi

As we know that Pakistan is rich in talent due to which there exists some of the best SEO experts who by providing SEO consultancy in Pakistan and abroad are fulfilling their role to spread more and more knowledge of Search Engine Optimization in order to make it one of the most popular and demanding fields. These SEO experts of Pakistan are continuously keeping themselves up to date on every new SEO strategy. So, we here in this article have decided to pick out some of the best tricks that these SEO specialists of Pakistan have mentioned in their lectures. These SEO tricks include the on-page and off-page optimization of a website through which better results can be gained more easily and effectively. Other than reading these few points you should also follow the SEO experts of Pakistan so that you can remain updated on every new SEO trick. However, under are some of these tricks.

  • Selection of Keywords: Selection of keywords before going to write the article or post is very essential for a website. Keywords are the words which are being searched by searchers on search engines. When you select keywords before start writing the article, you then would easily be able to stuff these keywords in the article through an effective optimization will be carried out.
  • Areas to use keywords: In an article there are certain area where you have to stuff keyword these areas include the H1 tags, the H2 tags, Meta description, alt attribute of image and in the body of the article. In the H1, H2 tags and Meta description you have to use the keyword at least once while in the body of article you have to stuff the keyword with a ratio of 100:3 which means 3 keywords in 100 words. You can reduce these keywords to 100:2 but not increase them from 100:3 as this may sometime be counted as spam.
  • Article submission: This is something you have to do in off-page optimization. Article submission comes in link building in which you go through various high PR websites and request them to publish your keyword stuffed article on their webpage. If this high PR website like ‘Ezine’ accepts your request or publishes your article on its site, after the checking of quality of your article, it means you have achieved something in your article marketing/ link building. This is because sites like ‘Ezine’ accept only a few articles and once your article is published on such a site then you surely are one of the luckiest guys.
  • Blog commenting: An old but useful trick for link building purpose. People mostly use this trick as it is a simple trick to post you link on any blog. So, majority of people, ignoring other effective methods, only pay attention on this trick and submit a lot of links in a single day, irrespective of what will be its consequences. The effective way of blog commenting is to post maximum 5 links of your site on high PR and related to your topic blogs.
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