Search Engine Optimization is a fundamental realm of the digital marketing industry. Thus it is essential for optimizers and marketers to learn effective strategies and build command over contemporary techniques used in this field.
Below we have compiled a brief yet powerful list of questions and answers that can help businesses get the basic of Search Engine Optimization Industry in 2017.
What does Search Engine Result Page (SERP) refer to?
Search Engine Result Pages (SERPs) refer to the results displayed over the search engine pages in context with specified queries. Each search engine result page comprise of most relevant material from numerous sources; which also now include advertisements.
What’s the difference between organic results and paid results?
Organic results refer to the traffic that is being driven by white hat SEO techniques; this includes blog writing, press releases, email marketing, content writing, backlinks etc.
Paid results refer to the traffic that is driven by paid marketing campaigns over search engines. Google charges websites for their advertisements to be displayed at top of SERP that drives adequate traffic to the landing page.
As per the digital marketing experts, which is the most effective component of any SEO campaign?
Though there are a number of components that needs to synchronize perfectly for an efficient SEO campaign; still content marketing remains one of the most important components out of the lot. Content marketing is often mixed or confused with SEO, refers to precise contents written with excellent sales pitch (a pitch that sells without actually selling), relevant and informative material and intriguing writing style.
Though content marketing is often taken as an entirely separate technique of digital web marketing; in reality, it is yet another digital marketing technique that supplements SEO campaign.
What do “long tail keywords” refer to?
Long Tail Keywords refer to specified keywords used as queries. These are highly effective when it comes to driving traffic to your site. Moreover, statistics have shown better conversion rates for long tail keywords than specified keywords. For instance, “Tulip delivery in Australia” might generate more queries; however, the traffic driven by this keyword might or might not be interested in the actual purchase of the product. Alternatively, “Cheapest same day tulip delivery in Sydney” will generate more specified and purchase oriented traffic towards the website.
Digital Marketers and SEO specialists have long proponed the efficiency of selecting right long tail keywords to enhance traffic as well as optimize conversion rates.
What about LSI?
Latent Semantic Indexing or KSI refers to keywords that are displayed at the end of SERP for any query. These are alternative keywords displayed by a search engine in order to facilitate users with relevant searches.
Is there a difference between On-page and Off-page optimization?
On-page optimization refers to the process of optimizing the structure, content, titles, tags and canonicals of the website for better SERP rankings. On-page optimization is a prerequisite technique for any off-page SEO campaign.
Off-page optimization refers to the marketing of website on numerous forums using different tools and tricks. Content writing, blog posts, newsfeed, press releases, backlinks, social media marketing, PPC are some of the important components of off-page SEO campaign.
What’s a perfectly SEO-optimized URL?
Any URL that’s short, relevant and simple can be a SEO-optimized URL. One of the best strategies is to inculcate keywords in URL to make it SEO friendly and better optimizable.
Are meta-titles and description important for search engine optimization?
Indeed! Meta-tiles and Meta-description are utterly important for any successful SEO campaign. These serve as your introduction to search engine crawlers which then gave ranking to your website as per its relevance with the keywords. So, all Metatiles and Metadescriptions should be written with care and incorporate relevant keywords as per the landing page.
What’s the relevance of heading tags in SEO?
Heading tags refer to the divisions that separate webpage heading from sub-heading. In SEO hierarchy, there are 6 header tags namely H1 to H6.
These header tags bring in the consistency and relevance of on-page content and keywords with respective pages; thus helping in building website’s relevancy to search engine queries.
What’s the difference between search engine optimization and search engine marketing?
Search Engine Optimization (SEO) refers to the set of tools that are utilized to drive organic traffic to the website. The fundamental principal of SEO campaign is to increase the website’s visibility, brand recognition, and traffic through organic means.
Search engine marketing (SEM) refers to various advertising tools and mediums used to drive traffic towards a website. Paid platforms like AdWords, PPC, social media marketing, email marketing, brochures are some of the platforms that are used to generate more traffic for the website.
What’s the right keyword density for a page?
Unfortunately, there is no straight answer to this. Perhaps the very basic of this question is the wrong conception of keywords optimization.
Firstly, rest assured that there isn’t any official figure for keywords density from Google or any other search engine. In fact, using too many keywords on a page can actually backfire and result in “Keyword stuffing” penalization. So, all you got to do is to write your content in a regular smooth way without stressing too much on a particular keyword. An intelligently written content will have sufficient opportunities to insert keyword without having to modify or break the content flow.
Is there a difference between inbound and internal links?
Inbound links connect other websites to your content, whereas, internal links refer to inter-website links (a link present on a certain page of your website that directs to another page of your website). These both are high regarding links for SEO purpose.
Is there any official number for a number of internal links on a page?
No! Just like there’s no official figure for Keyword density same is the case with a number of internal links. Here again, you should avoid over-stuffing page with too many internal links. You can simply a nominal number of links where you think they will help improve readers’ experience.
Is coding knowledge necessary for SEO?
For majority SEO elements, you don’t need an understanding of codes. However, there are contemporary search engine optimization techniques that require at least basic concept and understanding of coding. Again, it isn’t a compulsion but having knowledge can better serve your interest.
What is the use of robots.txt?
Robots.txt is a page that delivers search engine information for indexing or crawling of web pages.
What’s the role of sitemap.xml in SEO?
As can be taken by name, this is a file that serves as a quick reference of your site to search engines. Basically a simple index file for all pages.
Is there are the difference between search engine indexing and crawling?
Indexing and crawling are two terms that supplements each other well. As the search engine robots will go through the content present on your website, they are basically crawling though. Once, they have crawled through the content, they will index the content. Here it is worthy to note that not all crawled content is indexed by search engine.
What is the purpose of alt text?
Alt text refers to the text inserted with images. Remember, the search engine can’t read out the images; however, they can read the text inserted as alt text with images. This helps them understand the purpose of imagery. This can also help when a page doesn’t load for some reason or another, users can still read out the alt text and understand what the image was all about.
How much time is needed to quantify SEO results?
That’s a tricky and technical query. First of all, you should know the difference between quantifying results and getting your desired results. By quantifying results we mean to measure the impact of each SEO elements (like we can quantify the traffic driven to the site by specific link or social media marketing or blogs etc.). Each and every SEO element is quantifiable, so you can straightaway start measuring the difference your SEO techniques produce.
Secondly, as far as measuring the success of SEO campaign is concerned, it depends upon numerous factors some of which include:
- Quality and quantity of content produced
- Relevance of content to your product/service
- Various tools and techniques used and their synchronization
- Websites’ size (large or small)
- Domain authority
For instance, large sites with frequently updated contents can easily get results in few days (this is because search engine crawlers frequently visit their site). Whereas, it may take some time for smaller sites to get results due to less frequent crawling of search engines. It is however advised to wait at least two weeks before judging the efficiency of your SEO strategy.
Is it a good idea to hire some professional SEO agency for online business?
This is a good as well as risky business. First of all, there is no alternative to hiring a reputed and experienced SEO agency. This is because they have the right expertise working with the right strategies to rick all right indicators for your business SEO. However, the only risk here is hiring an unprofessional agency that can actually ruin your website with its outdated, unprofessional and black hat SEO services.
So, the only box to tick before hiring an SEO firm is the “experienced, reputed and recommended”.
These are some of the basic principles of search engine optimization practices in 2017; however, there are other many queries that you need to know for running a comprehensive and effective SEO campaign. The most important component of any SEO campaign in 2017 is to create a perfect blend of numerous techniques and utilize different platforms in perfect synchronization for ultimate search engine results.