If you are a marketer/ optimizer, it is very crucial for you to stay updated and know the best Search Engine Optimization (SEO) techniques. You can only achieve your target if you are well aware of the advanced techniques whether they be on-page or off-page techniques. As a search engine optimizer your task is to provide the best results and to bring the website on top pages of search engine. Now, in order to accomplish this task an SEO has got a lot of methods and techniques, but the thing that matters is that if only the optimizer uses the most effective on-page and off-page concepts to optimize the targeted website only then will he/ she be able to achieve the target of seeing the site in the list of top 10 websites and this would be called as an effective optimization.
After repeatedly reading the word advanced techniques, advanced techniques, it is of sure that a question somewhat similar to this would be rising in your mind, if you are an initial/ beginner level SEO. The question would be like what are these advanced techniques? Or how do I get aware of these advanced techniques? Or questions similar to these mentioned questions. However, the answer to this is very simple, you have to do research. Yes, the main work of an optimizer is to do research and find out new techniques for effective optimization. So, if you are a beginner to SEO you should remember that research is the main thing to do in optimization. You either carry out research by yourself or you can get in contact with an experienced SEO for guidance.
There are many SEO specialists in Pakistan who can assist you in your work or you can also take help from Pakistan SEO consultant who provides online consultancy throughout the world. Anyhow, we here are also providing only a few such concepts which are among the most appreciated techniques for only on-page SEO.
- The Use of keywords: This is a simple and common concept but still many people, especially those who are new to the filed do not give much importance to keywords. Search engine when goes through the pages of your website it discovers the keywords from every page. For example, If you have posted information on a particular topic, search engine collects keywords related to that topic and it gather these keywords from the headlines, title tag of your page, alt attribute of images, meta description and from the rest of the text available on page.
- Term Frequency- Inverse Document Frequency (TF- IDF): It is actually the measurement of judging how frequently a keyword is being used in a particular document. This is the simplest ranking function through which a search engine ranks a particular keyword. For example, the keyword is “The Black Horse”. Here there are three different words ‘the’, ‘black’ and ‘horse’. The search engine will search every document for this keyword and as the word ‘the’ is very common which appears several times in every document, the search engine would eliminate this word and focus on the less used words which are ‘black’ and ‘horse’. It will first find out how many times these words are used in a particular document, and then it would compare it with other documents having the same keywords and finally rank the keyword according to its frequency.
- Segmentation of pages: Segmentation of pages today has a lot of importance because people have started using smartphones. So, every website should be developed in such a way that the side bars, headers, footers and other thing on the site appears perfectly even if one opens them through smartphones.
These were only some of the on-page techniques that you should use or you can get consultation from Pakistan SEO consultants through their online service which is free of cost for a limited time period. Furthermore, if you a resident of Pakistan you can get training from SEO specialists of Pakistan who known for their work around the world.