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Google Algorithms

Google Algorithm Updates, News, SEO

Google Rolls-out Mobile-First Indexing – Time to Re-Strategize your Business Web Presence!

Google Rolls-out Mobile-First Indexing – Zainulhaq.com

Google today officially announced shifting towards mobile-first indexing for websites. Well, this has been in the pipeline for quite a time now (as Google itself claimed that it has been experimenting its testing), and today it was finally announced by the search engine giant.

For people unaware of mobile-first indexing, it refers to a change in Google’s algorithm to list websites on the basis of its content. Traditionally, Google crawler used the desktop version of website’s content to index, and rank websites. However, users have reported issues with mobile versions of ranked websites. Now, at a time when the number of mobile searches has surpassed desktop searches, Google has finally transited to the mobile-first indexing, so mobile users will have better results for what every service/product they are looking for. Website owners who are migrating to mobile-first indexing will be notified by Google. Such websites can expect increased Googlebot crawl rate. Moreover, the mobile version of the websites will be listed in search results, as well as in Google Cached pages.

It is important to note that mobile-first indexing doesn’t mean Google now has two separate indexing; one for desktop results, and another one for mobile searches. Rather, there will only be one search-index for both desktop and mobile searches; the only difference is that now websites will be ranked primarily for their mobile compatibility.

With this update, it is imperative for website owners to make mobile compatible sites with more dynamic web design, and fresh content. The mobile-first indexing will help websites that have traditionally maintained a mobile compatible version of their website to rank higher than those who have chosen to ignore mobile compatibility of their sites. Moreover, as per Google, the search engine will prefer non-AMP pages for mobile version over AMP pages.

At this point in time, websites that don’t compete in mobile searches don’t need to panic. According to Google, businesses out of this wave will continue to be represented on its search engines without any disadvantage; even after mobile-first indexing.

Now, this doesn’t mean that websites with incompatible mobile websites, should stay relaxed. Google has increasingly shown its favor towards the mobile version of websites and this is latest in line with its policies to transit from primarily desktop based on mobile based. The search engine giant has been encouraging website owners to make their sites’ content mobile friendly. The sites are ranked based on dynamicity of their content for desktop, as well as mobile sites. We can expect a lot more focus and significance on mobile-friendly content in coming years. Thereby, now is the right time for website owners to transit their way towards mobile compatible websites, in order to continue ranking at top positions in Google.

Summing Up:

–    A broad rolling of mobile-first indexing, at this point in time this won’t make disadvantage to ranking for websites with incompatible or absent mobile presence

–    A heavy endorsement for mobile compatible content for websites looking to increase their ranking in Google

–    Fast loading time can help achieve better ranking for desktop, as well as mobile website searches

–    This isn’t the only variable in Google’s ranking algorithm, and there are various other variables that sum up to bring a website to the top position

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Advanced SEO Techniques, Brand development, Business advice, Google Algorithm Updates, Mobile

What the SEO Holds for Future in 2017?

Top SEO Trends in 2017 | ZainUlHaq.com

The SEO industry entered 2017 mimicking cautiousness from the highs and lows of 2016. The first quarter of 2017 saw some fresh updates (as expected) from Google “The Fred Algorithm” that have sent waves of sensation to businesses and SEO agencies alike. SEO firms are looking to invest in contemporary prospects that can help generate more traffic and better visibility for their clients. One word that describes SEO industry is got to be “Evolution”. The industry has been evolving ever since its inception and we can expect even more evolution for coming years.

If you are looking for top tools and techniques for SEO in 2017, continue to read as we take you to some of the most robust and high potency investments in Search Engine Optimization tools.

Accelerated Mobile Pages:

Accelerated Mobile Pages (AMPS) will continue to dominate the world of SEO in 2017. Accelerated Mobile Pages or AMPS enable webmasters to create instantly loading web pages for mobile devices and tablets. By instantly loading we mean pages that take 3 seconds or less to open. Google has hinted to benefit sites with AMPS, as it enables users to visit website quickly and effectively. Remember, it’s a world of competition and slow means death here. We have the statistics backing the abandoning of slow loading pages by users (by slow we mean taking more than 3 to 5 seconds).

Understanding the AMP equation:

Though most sites haven’t been yet shifted to AMP, still it is one technology for the near future. Many businesses have shifted their operations to this mode or at least have prepared to make the shift. There are two reasons for the lighting flash response of AMPS, firstly it uses eight-times less data than traditional pages, thanks to lighter CSS and HTML. Secondly, contrary to traditional pages that come from the server, AMPS comes from the cloud which makes them too fast to compete by any traditional pages coming from the server. Usually, AMPS come with a lightning bolt icon, making them easy to recognize and if you haven’t moved yet it is time to started picking pace in this direction.

Mobile SEO:

Searches made with mobile devices had surpassed traditional searches way back in 2015. The number has only grown since then. Google has now put a high emphasis on mobile friendly websites, giving high rankings to businesses with mobile optimized sites.

As per the official Google policy, it needs websites to be optimized for all types and sizes of mobile devices. Recently, it has announced mobile first index. What this mean is that the search engine crawlers will now crawl and index mobile version of a website before the desktop version. This one factor is enough to speak volumes for the significance of mobile SEO.

Branding:

If you haven’t invested in branding your business, it’s time you start doing it right now. Search engine marketing is all about branding. You got to market your brand and develop users trust to it. An effective branding can serve as your most lethal weapon in SEO industry; where you get organic traffic without spending blood and sweat on other tools and tricks. Social media has also started to favor customized posts over machine generated or generalized posts – thus submitting to the importance of personal branding.

Content Marketing:

Ok, this is one crucial factor that has retained its importance throughout the evolution history of search engine optimization. Like from the very beginning, highly optimized and relevant content marketing will remain the flash point for SEO in 2017. In fact, the very first 2017 update “Fred” is all about fresh, engaging, relevant and informative content marketing.  Any irrelevant, overstuffed and outdated content will be getting penalized heavily, while fresh content is going to get higher rankings in coming months.

Quality Content

Companies that generate quality content will reap huge rewards in 2017. Usage of keywords will still matter, but for the coming year, content that answers the questions of the site visitors will be given more value. This 2017, consider the site users and the questions that they might be asking when creating content. Consider their thought processes and make sure that the content is not just a string of keywords but an article that enlightens them and gives them the answers they need.

Video Content

It has been a while since video marketing has entered into the sphere of SEO services. Now it seems that it has entered to stay indefinitely. Many pundits have termed video content as the future of content marketing. Though we can’t say for the far future at the moment, we can safely predict it to be a decisive factor for SEO in 2017.

As a starter, you can start using videos within your content as a way to make it more appealing and interesting. Websites that have incorporated video content within their content marketing strategy have reported a substantial increase in traffic; though we aren’t sure of percentage increase.

Voice Search

Voice search is one phenomenon that has been present for quite a while now and is still trying to make its inroads as part of SEO services. Having said that, we strongly advocate relevancy of voice search in search engine marketing and it is certainly gaining momentum each year. In an estimated survey, nearly 50% teens termed voice search as their preferred mode of search, whereas, 56% adults termed voice search as an enjoyable mode.

The voice search phenomenon is expected to grow this year as well. Primarily because it makes our lives much simpler; perhaps talking to a cell phone is much easier and enjoyable than typing right? Something to consider here is that people using voice searches won’t be using same phrases or keywords over here which they use while typing. It will be more off like common speaking words and languages and you should be able to understand the intent of searcher for the spoken words.

The “Fred” update:

As we have already mentioned above, it has been merely 3 months and Google has already rolled-out its first update “Fred”. The update is all about penalizing the black-hat SEO services used by businesses. Unethical content marketing and bad backlinks are two areas that are going to be hit by this update.

Businesses and SEO firms in the past have used over-stuffed irrelevant content and bad backlinks to boost their search engine rankings. However, with Fred update, any outdated, irrelevant content and bad-backlinks are going to be penalized for low ranking and visibility.

Fred update also indicates where’s Google is taking SEO services in 2017. It is all about incorporating the right techniques and synchronizing different tools the right way.

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Advanced SEO Techniques, Google Algorithm Updates, SEO

All You Want To Know About Google “Fred” Update – Isolating The Illegitimate From Legitimate!

There has been a buzz in industry regarding the latest algorithm “Fred” update by Google. The update was released last month and since then businesses have been raising questions regarding its impacts on traffic and rankings.

We decide to give you the first scoop for all you need to know about Fred algorithm right here.

Google has traditionally been tight-lipped for any changes or updates to their algorithms. In past also we have seen numerous large and small updates from Google as part of its constantly revolving policy. This time it is no different as it has been a month since the release of latest Fred algorithm and we have just started to see its substantial effects over search engine rankings.

Though there haven’t been any official stance over the areas being hit by “Fred”, however, the only clue that have been rolled out is that “Fred” update will be targeting websites that do not adhere to webmaster guidelines. This means that websites with poor-quality content and low-rating backlinks are most vulnerable to get penalized for their Black-Hat SEO. Though poor quality backlinks and content aren’t the only factors that are expected to be penalized with “Fred”, however, these two are the most common for black-hat SEO strategy.

Don’t get Nervous – There’s always light at the end of tunnel!

If you have already been penalized or fear that you will be hit with penalty, here’re some steps that you should start working on right now:

  1. First of all you should see if you are already hit with “Fred” or not. You can easily know this through Google Analytic traffic and keywords monitoring. If you saw a lowered traffic or keyword ranking for the month of March; most probably you have been penalized.
  2. Whether or not you have been penalized; it’s time to invest in high quality content. Add some fresh, relevant and highly engaging content to your website – the early you do this the better!
  3. Identify keywords that have lost rankings; you can do this easily through comparing past and present rankings
  4. For keywords that have lost their ranking or with poor-quality content; start writing high quality, properly stuffed and relevant contents. It’s better to start-off this by pages that generated most traffic before “Fred”
  5. “Backlink Spam” tool can help you identify any or all bad backlinks that are dragging your position over search engine. Only leave high-quality “”good” backlinks like anchor text similarities, no follow etc. These are considered as website’s strength by search engine crawlers.

An Overlook to Fred Update and Concerns

To be precise, the “Fred” update seems to hit bad SEO tools that had been incorporated in the past. For instance, if you had any outdated, irrelevant or ad heavy content as your primary rank generator; your website can be hit any moment. So, basically all you got to do is to refresh your content with intriguing, informative and relevant information with naturally stuffed keywords (neither too low nor too high).

Apart from low-quality contents, bad backlinks are another area where “Fred” seems to hit hard. Most SEO agencies or businesses have invested in paid “artificial” backlinks, which now is going to affect your ranking badly. In fact, websites with outdated content are also vulnerable to bear bad backlinks. So, while updating your content you should simultaneously locate and remove any or all bad backlinks associated with your website.

Incorporating legal SEO techniques – The best way forward

As a matter of fact, this isn’t the first neither it will be the last update to hit bad or Black-Hat SEO techniques. Google has previously launched many updates aimed to tackle forged search engine results and optimize legitimate websites / businesses. This pretty much sums-up the way forward for businesses to invest in white-hat legitimate and webmaster’s recommended SEO techniques, provided they want to avoid “Fred” or any future update by Google.

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