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advanced seo

Advanced SEO Techniques, Brand development, Business advice, Google Algorithm Updates, Mobile

What the SEO Holds for Future in 2017?

Top SEO Trends in 2017 | ZainUlHaq.com

The SEO industry entered 2017 mimicking cautiousness from the highs and lows of 2016. The first quarter of 2017 saw some fresh updates (as expected) from Google “The Fred Algorithm” that have sent waves of sensation to businesses and SEO agencies alike. SEO firms are looking to invest in contemporary prospects that can help generate more traffic and better visibility for their clients. One word that describes SEO industry is got to be “Evolution”. The industry has been evolving ever since its inception and we can expect even more evolution for coming years.

If you are looking for top tools and techniques for SEO in 2017, continue to read as we take you to some of the most robust and high potency investments in Search Engine Optimization tools.

Accelerated Mobile Pages:

Accelerated Mobile Pages (AMPS) will continue to dominate the world of SEO in 2017. Accelerated Mobile Pages or AMPS enable webmasters to create instantly loading web pages for mobile devices and tablets. By instantly loading we mean pages that take 3 seconds or less to open. Google has hinted to benefit sites with AMPS, as it enables users to visit website quickly and effectively. Remember, it’s a world of competition and slow means death here. We have the statistics backing the abandoning of slow loading pages by users (by slow we mean taking more than 3 to 5 seconds).

Understanding the AMP equation:

Though most sites haven’t been yet shifted to AMP, still it is one technology for the near future. Many businesses have shifted their operations to this mode or at least have prepared to make the shift. There are two reasons for the lighting flash response of AMPS, firstly it uses eight-times less data than traditional pages, thanks to lighter CSS and HTML. Secondly, contrary to traditional pages that come from the server, AMPS comes from the cloud which makes them too fast to compete by any traditional pages coming from the server. Usually, AMPS come with a lightning bolt icon, making them easy to recognize and if you haven’t moved yet it is time to started picking pace in this direction.

Mobile SEO:

Searches made with mobile devices had surpassed traditional searches way back in 2015. The number has only grown since then. Google has now put a high emphasis on mobile friendly websites, giving high rankings to businesses with mobile optimized sites.

As per the official Google policy, it needs websites to be optimized for all types and sizes of mobile devices. Recently, it has announced mobile first index. What this mean is that the search engine crawlers will now crawl and index mobile version of a website before the desktop version. This one factor is enough to speak volumes for the significance of mobile SEO.

Branding:

If you haven’t invested in branding your business, it’s time you start doing it right now. Search engine marketing is all about branding. You got to market your brand and develop users trust to it. An effective branding can serve as your most lethal weapon in SEO industry; where you get organic traffic without spending blood and sweat on other tools and tricks. Social media has also started to favor customized posts over machine generated or generalized posts – thus submitting to the importance of personal branding.

Content Marketing:

Ok, this is one crucial factor that has retained its importance throughout the evolution history of search engine optimization. Like from the very beginning, highly optimized and relevant content marketing will remain the flash point for SEO in 2017. In fact, the very first 2017 update “Fred” is all about fresh, engaging, relevant and informative content marketing.  Any irrelevant, overstuffed and outdated content will be getting penalized heavily, while fresh content is going to get higher rankings in coming months.

Quality Content

Companies that generate quality content will reap huge rewards in 2017. Usage of keywords will still matter, but for the coming year, content that answers the questions of the site visitors will be given more value. This 2017, consider the site users and the questions that they might be asking when creating content. Consider their thought processes and make sure that the content is not just a string of keywords but an article that enlightens them and gives them the answers they need.

Video Content

It has been a while since video marketing has entered into the sphere of SEO services. Now it seems that it has entered to stay indefinitely. Many pundits have termed video content as the future of content marketing. Though we can’t say for the far future at the moment, we can safely predict it to be a decisive factor for SEO in 2017.

As a starter, you can start using videos within your content as a way to make it more appealing and interesting. Websites that have incorporated video content within their content marketing strategy have reported a substantial increase in traffic; though we aren’t sure of percentage increase.

Voice Search

Voice search is one phenomenon that has been present for quite a while now and is still trying to make its inroads as part of SEO services. Having said that, we strongly advocate relevancy of voice search in search engine marketing and it is certainly gaining momentum each year. In an estimated survey, nearly 50% teens termed voice search as their preferred mode of search, whereas, 56% adults termed voice search as an enjoyable mode.

The voice search phenomenon is expected to grow this year as well. Primarily because it makes our lives much simpler; perhaps talking to a cell phone is much easier and enjoyable than typing right? Something to consider here is that people using voice searches won’t be using same phrases or keywords over here which they use while typing. It will be more off like common speaking words and languages and you should be able to understand the intent of searcher for the spoken words.

The “Fred” update:

As we have already mentioned above, it has been merely 3 months and Google has already rolled-out its first update “Fred”. The update is all about penalizing the black-hat SEO services used by businesses. Unethical content marketing and bad backlinks are two areas that are going to be hit by this update.

Businesses and SEO firms in the past have used over-stuffed irrelevant content and bad backlinks to boost their search engine rankings. However, with Fred update, any outdated, irrelevant content and bad-backlinks are going to be penalized for low ranking and visibility.

Fred update also indicates where’s Google is taking SEO services in 2017. It is all about incorporating the right techniques and synchronizing different tools the right way.

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Brand development, Business, Business advice, Media, Online marketing, SEO

Things To Do Before Starting An E-Commerce Website

SEO Consultant in Pakistan | ZainUlHaq.com

E-commerce based businesses have been on the rise for past many years. In fact, they are outdoing physical businesses for most part. According to one research that ask buyers about their shopping preference, 60% buyers responded in favor of online shopping as compared to traditional shopping. There is a strong buzz in market as for development of e-commerce website, as more and more software houses are getting into this business.

Personally as a SEO consultant, it is almost overwhelming to see the number of E-commerce based businesses approaching for search engine optimization. E-commerce industry in Pakistan is relatively new as compared to European, American or Chinese market and people have just started to take interest in E-commerce shopping. As a SEO consultant Pakistan I have been at the receiving end of numerous questions for search engine optimization of E-commerce site. Thus I decided to chalk-out few important considerations for a successful online store.

Platform

For all the possible reasons, choosing the right platform is the absolute necessity for any successful E-commerce website. It is simply a compulsion to choose the right platform as per your needs and requirements. Choosing the right platform also depends upon the amount of traffic you assume to be drive at your site.

Today there are various platforms which you can use to build your e-commerce website including: WordPress (the most used), Joomla, Magento, Opencart, osCommerce, Shopify, Zen Cart etc.

Among the listed platforms, WordPress is the most preferred and used e-commerce website platform. It is not only used for blogging purpose, rather it is also effective for portfolio, magazines and e-commerce websites. Today over 140million installations is recorded for WordPress worldwide, not to forget one is every sixth website that accounts for top million websites driven by traffic is built on this versatile platform. These stats simply reflects the popularity and acceptance of WordPress as the preferred website development platform. My personal experience as SEO consultant in Pakistan for WordPress powered e-commerce websites have been tremendous, as I have always found it versatile and adaptable. They can be easily integrated into different themes and plug-ins and are customizable.

Plug-ins

Once you have your desired platform sorted out, it’s time to focus on e-commerce plug-ins for your website. To put it simply, e-commerce plug-ins help putting in place the shopping store on your website, this include tracking of sales, sales evaluation and most importantly installing payment gateways. There are various e-commerce plug-ins available in market today, but if you asked my preference then as an SEO expert Pakistan I love Woo-commerce.

Woo-commerce is a truly adaptable and easy to integrate e-commerce plug-in that enable shopping cart designing, implementation of checkout process and products’ allocation. You can also search out some great extensions and add-ons for Woo-commerce; which are easily available. Most of all, I personally find it easy to work with from SEO point of view.

Search Engine Optimization (SEO)

Now that’s something of a love. No matter how efficient and rigorous platform or plug-ins you have incorporated to your e-commerce store, until you have made it SEO friendly, you aren’t going anywhere with your sales.

Search Engine Optimization is the heart of all e-commerce businesses and as an SEO consultant I will definitely recommend you to hire services for some SEO expert in Pakistan while in development phase, so as to ensure your website is SEO friendly. Remember, the higher your site’s visibility, greater the chance of attracting traffic.

A common misconception that I have seen prevailing in minds of e-commerce businesses in Pakistan is about their casual behavior towards getting the right SEO. There are hundreds of SEO consultants working in industry and as a professional SEO expert I myself advise all people out there to never ignore the importance of SEO friendly website (especially when its about ecommerce website).

Content

Since as long as I have been working as a SEO consultant, one thing that have retained its importance is the content. Remember, back in days we use to hear slogans, “Content is king”? Well, this is true even today and you got to have your website content written in most proficient way, not only to attract traffic but also to rank in search engine ratings.

Make sure you update your website’s content on daily basis and make sure your content is written professionally with proper keywords incorporated. This will help you greatly in achieving higher SEO ratings and thus more traffic.

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Business advice, Marketing, News, Online marketing, SEO

How SEO Specialists Of Pakistan Defines SEO

SEO Expert in Pakistan

Search Engine Optimization, the only very effective way through which you can market your business, online, throughout the world. This online marketing of every business has become one of the most essential things and without this, in today’s world; it is too hard achieve the desired goals. Let me give you an overview of how SEO is important for any business. This overview has been extracted/ taken from the advices of best SEO specialists of Pakistan. As we all knows that in today’s world the new generation wants everything to be done online whether it is shopping, online lectures, online application for scholarships, online submission of bills etc. By seeing this online trend many multinationals and other giant companies started to build up their websites. These websites is actually the online representation of their business. They now display every item of their company on the websites along with the prices and a delivery service which in some cases is free while in other is paid.

So, what’s next? The online representation is there but the problem then arises is how would this reach to the people who are in search of such items? There are thousands of such websites which has grasped the top positions of search engines. So, what such thing is there in your site that search engine would bring it the top pages? For this you have to hire an SEO expert and let him/ her to market your site. If you are the owner of website, after hiring an SEO expert, your work is done. It’s not on the optimizer how he markets your site and brings it to the top of search engines. This optimizer will/ should have to carry out the most effective tactics in order to gain the top position on search engine.

But, it not at all means that the site owner should think that he/ she is now free of all tasks.  They are only free form the work of SEO. It is a must for the site owner to continuously keep checking what techniques the optimizer is carrying because some optimizer may carryout black hat techniques which instead of building your business will ruin it. Black hat is the illegal way to carryout Search Engine Optimization and search engines take strict actions against it. However, the being owner you should take care of your business and constantly see the back links, whether they are appropriate or not.

Ending my short overview, which I have learned/ extracted from some of the finest SEO specialists of Pakistan, I hope you all have understood the importance of it in the upbringing of your business. The SEO specialists of Pakistan come in the top SEO specialists of the world.

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Advanced SEO Techniques

Most Advanced On-Page SEO Techniques

SEO Consultant in Pakistan

If you are a marketer/ optimizer, it is very crucial for you to stay updated and know the best Search Engine Optimization (SEO) techniques. You can only achieve your target if you are well aware of the advanced techniques whether they be on-page or off-page techniques. As a search engine optimizer your task is to provide the best results and to bring the website on top pages of search engine. Now, in order to accomplish this task an SEO has got a lot of methods and techniques, but the thing that matters is that if only the optimizer uses the most effective on-page and off-page concepts to optimize the targeted website only then will he/ she be able to achieve the target of seeing the site in the list of top 10 websites and this would be called as an effective optimization.

After repeatedly reading the word advanced techniques, advanced techniques, it is of sure that a question somewhat similar to this would be rising in your mind, if you are an initial/ beginner level SEO. The question would be like what are these advanced techniques? Or how do I get aware of these advanced techniques? Or questions similar to these mentioned questions. However, the answer to this is very simple, you have to do research. Yes, the main work of an optimizer is to do research and find out new techniques for effective optimization. So, if you are a beginner to SEO you should remember that research is the main thing to do in optimization. You either carry out research by yourself or you can get in contact with an experienced SEO for guidance.

There are many SEO specialists in Pakistan who can assist you in your work or you can also take help from Pakistan SEO consultant who provides online consultancy throughout the world. Anyhow, we here are also providing only a few such concepts which are among the most appreciated techniques for only on-page SEO.

  • The Use of keywords: This is a simple and common concept but still many people, especially those who are new to the filed do not give much importance to keywords. Search engine when goes through the pages of your website it discovers the keywords from every page. For example, If you have posted information on a particular topic, search engine collects keywords related to that topic and it gather these keywords from the headlines, title tag of your page, alt attribute of images, meta description and from the rest of the text available on page.
  • Term Frequency- Inverse Document Frequency (TF- IDF): It is actually the measurement of judging how frequently a keyword is being used in a particular document. This is the simplest ranking function through which a search engine ranks a particular keyword. For example, the keyword is “The Black Horse”. Here there are three different words ‘the’, ‘black’ and ‘horse’. The search engine will search every document for this keyword and as the word ‘the’ is very common which appears several times in every document, the search engine would eliminate this word and focus on the less used words which are ‘black’ and ‘horse’. It will first find out how many times these words are used in a particular document, and then it would compare it with other documents having the same keywords and finally rank the keyword according to its frequency.
  • Segmentation of pages: Segmentation of pages today has a lot of importance because people have started using smartphones. So, every website should be developed in such a way that the side bars, headers, footers and other thing on the site appears perfectly even if one opens them through smartphones.

These were only some of the on-page techniques that you should use or you can get consultation from Pakistan SEO consultants through their online service which is free of cost for a limited time period. Furthermore, if you a resident of Pakistan you can get training from SEO specialists of Pakistan who known for their work around the world.

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Advanced SEO Techniques, Media, News, SEO

Learn SEO Tricks From Pakistan SEO Consultants

SEO Tricks By SEO Consultant Zain Ul Haq Fareedi

As we know that Pakistan is rich in talent due to which there exists some of the best SEO experts who by providing SEO consultancy in Pakistan and abroad are fulfilling their role to spread more and more knowledge of Search Engine Optimization in order to make it one of the most popular and demanding fields. These SEO experts of Pakistan are continuously keeping themselves up to date on every new SEO strategy. So, we here in this article have decided to pick out some of the best tricks that these SEO specialists of Pakistan have mentioned in their lectures. These SEO tricks include the on-page and off-page optimization of a website through which better results can be gained more easily and effectively. Other than reading these few points you should also follow the SEO experts of Pakistan so that you can remain updated on every new SEO trick. However, under are some of these tricks.

  • Selection of Keywords: Selection of keywords before going to write the article or post is very essential for a website. Keywords are the words which are being searched by searchers on search engines. When you select keywords before start writing the article, you then would easily be able to stuff these keywords in the article through an effective optimization will be carried out.
  • Areas to use keywords: In an article there are certain area where you have to stuff keyword these areas include the H1 tags, the H2 tags, Meta description, alt attribute of image and in the body of the article. In the H1, H2 tags and Meta description you have to use the keyword at least once while in the body of article you have to stuff the keyword with a ratio of 100:3 which means 3 keywords in 100 words. You can reduce these keywords to 100:2 but not increase them from 100:3 as this may sometime be counted as spam.
  • Article submission: This is something you have to do in off-page optimization. Article submission comes in link building in which you go through various high PR websites and request them to publish your keyword stuffed article on their webpage. If this high PR website like ‘Ezine’ accepts your request or publishes your article on its site, after the checking of quality of your article, it means you have achieved something in your article marketing/ link building. This is because sites like ‘Ezine’ accept only a few articles and once your article is published on such a site then you surely are one of the luckiest guys.
  • Blog commenting: An old but useful trick for link building purpose. People mostly use this trick as it is a simple trick to post you link on any blog. So, majority of people, ignoring other effective methods, only pay attention on this trick and submit a lot of links in a single day, irrespective of what will be its consequences. The effective way of blog commenting is to post maximum 5 links of your site on high PR and related to your topic blogs.
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Online marketing, SEO

Dominating SEO Trends In 2014

SEO Expert in Pakistan

Many things have changed after Google’s Penguin 3.0 update. The Penguin 3.0, for numerous companies have resulted as the worst experience of the year, 2014, while on the other hand for several other companies it came as a big support from Google. What happened after the Penguin 3.0 update was that, about 5 million or even more than this websites got penalized and lost their Google ranking. Among these websites were some which belonged to well known companies and several small sites took their place. This was a great shock for optimizers and SEO service providers. The update brought forward all that was being done behind the back of various companies. The truth reveling updated, made companies realized that their sites were not in the hands of experts but instead black hat optimizers where dealing with their sites and for so long they have only wasted company’s money.

Well, this is not the first time that companies or SEOs has gone through such a huge shock, but these kinds of shocks are very common in the field of Search Engine Optimization. Every year when Google releases any of its update it results in millions of sites being penalized and that is the best of punishments Google give to black hatters. However, let’s get back to the point of discussion that is the dominating SEO trends for the upcoming year, 2015. So, after the unveiling and effect of Penguin 3.0 below are the most useful techniques and which will and should be dominating in 2015.

  • Social Media: Social media is one of the finest ways through which more and more customers can be attracted to your business. Social media is the platform through which various companies have achieved a leading position in society. Social media platforms like Facebook, Twitter etc are being used for brand promotional issues by leading brands of every business sector prefers social media marketing for the promotion of its brands.
  • Google Authorship: It is necessary for every optimizer, website owner or writer to know the increasing importance of Google Authorship. Through it Google makes sure the reputation of author, its trustworthiness, the type of content which are being published on the website and the quality of website, all of these are the most essential elements that are used for the determination of authorship.
  • Content marketing: After that much advancement in SEO now it is being believed that content marketing is almost similar or is equal to SEO. But however, there is a much difference between both of these two processes. The process of keyword stuffing which is used for the promotion of a website is actually the part of SEO of which a content writer should be aware of. Such types of processes do not make SEO and content writing the similar thing. However, for SEO, it today has no value or SEO cannot be carried out without high quality and keyword stuffed content marketing. For the marketing of your content you have to find out the best sites where you can publish you contents. You publish guest posts, articles and blogs on various valuable sites.

Besides these there would be many more dominating trends for SEO in the upcoming year but these are such techniques which will never let you feel every technique has failed. These techniques irrespective or other techniques will remain in the list of dominating trends for a long period of time depending on their quality. Today several SEO experts in Pakistan use these ways due to which the names of Pakistani SEO Consultants in the list of top SEOs of the world. SEO experts of Pakistan are well aware of every effective idea that should be used for website ranking. Many SEO experts of Pakistan are today working with international companies only because of their talent and SEO skills. These SEO experts of Pakistan are also being awarded on their high quality and expertise in the field of SEO.

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