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SEO

Google Algorithm Updates, News, SEO

Google Rolls-out Mobile-First Indexing – Time to Re-Strategize your Business Web Presence!

March 27, 2018 | by Zain Ul Haq
Google Rolls-out Mobile-First Indexing – Zainulhaq.com

Google today officially announced shifting towards mobile-first indexing for websites. Well, this has been in the pipeline for quite a time now (as Google itself claimed that it has been experimenting its testing), and today it was finally announced by the search engine giant.

For people unaware of mobile-first indexing, it refers to a change in Google’s algorithm to list websites on the basis of its content. Traditionally, Google crawler used the desktop version of website’s content to index, and rank websites. However, users have reported issues with mobile versions of ranked websites. Now, at a time when the number of mobile searches has surpassed desktop searches, Google has finally transited to the mobile-first indexing, so mobile users will have better results for what every service/product they are looking for. Website owners who are migrating to mobile-first indexing will be notified by Google. Such websites can expect increased Googlebot crawl rate. Moreover, the mobile version of the websites will be listed in search results, as well as in Google Cached pages.

It is important to note that mobile-first indexing doesn’t mean Google now has two separate indexing; one for desktop results, and another one for mobile searches. Rather, there will only be one search-index for both desktop and mobile searches; the only difference is that now websites will be ranked primarily for their mobile compatibility.

With this update, it is imperative for website owners to make mobile compatible sites with more dynamic web design, and fresh content. The mobile-first indexing will help websites that have traditionally maintained a mobile compatible version of their website to rank higher than those who have chosen to ignore mobile compatibility of their sites. Moreover, as per Google, the search engine will prefer non-AMP pages for mobile version over AMP pages.

At this point in time, websites that don’t compete in mobile searches don’t need to panic. According to Google, businesses out of this wave will continue to be represented on its search engines without any disadvantage; even after mobile-first indexing.

Now, this doesn’t mean that websites with incompatible mobile websites, should stay relaxed. Google has increasingly shown its favor towards the mobile version of websites and this is latest in line with its policies to transit from primarily desktop based on mobile based. The search engine giant has been encouraging website owners to make their sites’ content mobile friendly. The sites are ranked based on dynamicity of their content for desktop, as well as mobile sites. We can expect a lot more focus and significance on mobile-friendly content in coming years. Thereby, now is the right time for website owners to transit their way towards mobile compatible websites, in order to continue ranking at top positions in Google.

Summing Up:

–    A broad rolling of mobile-first indexing, at this point in time this won’t make disadvantage to ranking for websites with incompatible or absent mobile presence

–    A heavy endorsement for mobile compatible content for websites looking to increase their ranking in Google

–    Fast loading time can help achieve better ranking for desktop, as well as mobile website searches

–    This isn’t the only variable in Google’s ranking algorithm, and there are various other variables that sum up to bring a website to the top position

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SEO, SEO Interview, SEO Interview 2017, SEO Interview Questions & Answers

SEO Interview Questions & Answers 2017

May 5, 2017 | by Zain Ul Haq
SEO Consultant in Pakistan

Search Engine Optimization is a fundamental realm of the digital marketing industry. Thus it is essential for optimizers and marketers to learn effective strategies and build command over contemporary techniques used in this field.

Below we have compiled a brief yet powerful list of questions and answers that can help businesses get the basic of Search Engine Optimization Industry in 2017.

What does Search Engine Result Page (SERP) refer to?

Search Engine Result Pages (SERPs) refer to the results displayed over the search engine pages in context with specified queries. Each search engine result page comprise of most relevant material from numerous sources; which also now include advertisements.

What’s the difference between organic results and paid results?

Organic results refer to the traffic that is being driven by white hat SEO techniques; this includes blog writing, press releases, email marketing, content writing, backlinks etc.

Paid results refer to the traffic that is driven by paid marketing campaigns over search engines. Google charges websites for their advertisements to be displayed at top of SERP that drives adequate traffic to the landing page.

As per the digital marketing experts, which is the most effective component of any SEO campaign?

Though there are a number of components that needs to synchronize perfectly for an efficient SEO campaign; still content marketing remains one of the most important components out of the lot. Content marketing is often mixed or confused with SEO, refers to precise contents written with excellent sales pitch (a pitch that sells without actually selling), relevant and informative material and intriguing writing style.

Though content marketing is often taken as an entirely separate technique of digital web marketing; in reality, it is yet another digital marketing technique that supplements SEO campaign.

What do “long tail keywords” refer to?

Long Tail Keywords refer to specified keywords used as queries. These are highly effective when it comes to driving traffic to your site. Moreover, statistics have shown better conversion rates for long tail keywords than specified keywords. For instance, “Tulip delivery in Australia” might generate more queries; however, the traffic driven by this keyword might or might not be interested in the actual purchase of the product. Alternatively, “Cheapest same day tulip delivery in Sydney” will generate more specified and purchase oriented traffic towards the website.

Digital Marketers and SEO specialists have long proponed the efficiency of selecting right long tail keywords to enhance traffic as well as optimize conversion rates.

What about LSI?

Latent Semantic Indexing or KSI refers to keywords that are displayed at the end of SERP for any query. These are alternative keywords displayed by a search engine in order to facilitate users with relevant searches.

Is there a difference between On-page and Off-page optimization?

On-page optimization refers to the process of optimizing the structure, content, titles, tags and canonicals of the website for better SERP rankings. On-page optimization is a prerequisite technique for any off-page SEO campaign.

Off-page optimization refers to the marketing of website on numerous forums using different tools and tricks. Content writing, blog posts, newsfeed, press releases, backlinks, social media marketing, PPC are some of the important components of off-page SEO campaign.

What’s a perfectly SEO-optimized URL?

Any URL that’s short, relevant and simple can be a SEO-optimized URL. One of the best strategies is to inculcate keywords in URL to make it SEO friendly and better optimizable.

Are meta-titles and description important for search engine optimization?

Indeed! Meta-tiles and Meta-description are utterly important for any successful SEO campaign. These serve as your introduction to search engine crawlers which then gave ranking to your website as per its relevance with the keywords. So, all Metatiles and Metadescriptions should be written with care and incorporate relevant keywords as per the landing page.

What’s the relevance of heading tags in SEO?

Heading tags refer to the divisions that separate webpage heading from sub-heading. In SEO hierarchy, there are 6 header tags namely H1 to H6.

These header tags bring in the consistency and relevance of on-page content and keywords with respective pages; thus helping in building website’s relevancy to search engine queries.

What’s the difference between search engine optimization and search engine marketing?

Search Engine Optimization (SEO) refers to the set of tools that are utilized to drive organic traffic to the website. The fundamental principal of SEO campaign is to increase the website’s visibility, brand recognition, and traffic through organic means.

Search engine marketing (SEM) refers to various advertising tools and mediums used to drive traffic towards a website. Paid platforms like AdWords, PPC, social media marketing, email marketing, brochures are some of the platforms that are used to generate more traffic for the website.

What’s the right keyword density for a page?

Unfortunately, there is no straight answer to this. Perhaps the very basic of this question is the wrong conception of keywords optimization.

Firstly, rest assured that there isn’t any official figure for keywords density from Google or any other search engine. In fact, using too many keywords on a page can actually backfire and result in “Keyword stuffing” penalization. So, all you got to do is to write your content in a regular smooth way without stressing too much on a particular keyword. An intelligently written content will have sufficient opportunities to insert keyword without having to modify or break the content flow.

Is there a difference between inbound and internal links?

Inbound links connect other websites to your content, whereas, internal links refer to inter-website links (a link present on a certain page of your website that directs to another page of your website). These both are high regarding links for SEO purpose.

Is there any official number for a number of internal links on a page?

No! Just like there’s no official figure for Keyword density same is the case with a number of internal links. Here again, you should avoid over-stuffing page with too many internal links. You can simply a nominal number of links where you think they will help improve readers’ experience.

Is coding knowledge necessary for SEO?

For majority SEO elements, you don’t need an understanding of codes. However, there are contemporary search engine optimization techniques that require at least basic concept and understanding of coding. Again, it isn’t a compulsion but having knowledge can better serve your interest.

What is the use of robots.txt?

Robots.txt is a page that delivers search engine information for indexing or crawling of web pages.

What’s the role of sitemap.xml in SEO?

As can be taken by name, this is a file that serves as a quick reference of your site to search engines. Basically a simple index file for all pages.

Is there are the difference between search engine indexing and crawling?

Indexing and crawling are two terms that supplements each other well. As the search engine robots will go through the content present on your website, they are basically crawling though. Once, they have crawled through the content, they will index the content. Here it is worthy to note that not all crawled content is indexed by search engine.

What is the purpose of alt text?

Alt text refers to the text inserted with images. Remember, the search engine can’t read out the images; however, they can read the text inserted as alt text with images. This helps them understand the purpose of imagery. This can also help when a page doesn’t load for some reason or another, users can still read out the alt text and understand what the image was all about.

How much time is needed to quantify SEO results?

That’s a tricky and technical query. First of all, you should know the difference between quantifying results and getting your desired results. By quantifying results we mean to measure the impact of each SEO elements (like we can quantify the traffic driven to the site by specific link or social media marketing or blogs etc.). Each and every SEO element is quantifiable, so you can straightaway start measuring the difference your SEO techniques produce.

Secondly, as far as measuring the success of SEO campaign is concerned, it depends upon numerous factors some of which include:

  • Quality and quantity of content produced
  • Relevance of content to your product/service
  • Various tools and techniques used and their synchronization
  • Websites’ size (large or small)
  • Domain authority

For instance, large sites with frequently updated contents can easily get results in few days (this is because search engine crawlers frequently visit their site). Whereas, it may take some time for smaller sites to get results due to less frequent crawling of search engines. It is however advised to wait at least two weeks before judging the efficiency of your SEO strategy.

Is it a good idea to hire some professional SEO agency for online business?

This is a good as well as risky business. First of all, there is no alternative to hiring a reputed and experienced SEO agency. This is because they have the right expertise working with the right strategies to rick all right indicators for your business SEO. However, the only risk here is hiring an unprofessional agency that can actually ruin your website with its outdated, unprofessional and black hat SEO services.

So, the only box to tick before hiring an SEO firm is the “experienced, reputed and recommended”.

These are some of the basic principles of search engine optimization practices in 2017; however, there are other many queries that you need to know for running a comprehensive and effective SEO campaign. The most important component of any SEO campaign in 2017 is to create a perfect blend of numerous techniques and utilize different platforms in perfect synchronization for ultimate search engine results.

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Advanced SEO Techniques, Google Algorithm Updates, SEO

All You Want To Know About Google “Fred” Update – Isolating The Illegitimate From Legitimate!

April 12, 2017 | by Zain Ul Haq

There has been a buzz in industry regarding the latest algorithm “Fred” update by Google. The update was released last month and since then businesses have been raising questions regarding its impacts on traffic and rankings.

We decide to give you the first scoop for all you need to know about Fred algorithm right here.

Google has traditionally been tight-lipped for any changes or updates to their algorithms. In past also we have seen numerous large and small updates from Google as part of its constantly revolving policy. This time it is no different as it has been a month since the release of latest Fred algorithm and we have just started to see its substantial effects over search engine rankings.

Though there haven’t been any official stance over the areas being hit by “Fred”, however, the only clue that have been rolled out is that “Fred” update will be targeting websites that do not adhere to webmaster guidelines. This means that websites with poor-quality content and low-rating backlinks are most vulnerable to get penalized for their Black-Hat SEO. Though poor quality backlinks and content aren’t the only factors that are expected to be penalized with “Fred”, however, these two are the most common for black-hat SEO strategy.

Don’t get Nervous – There’s always light at the end of tunnel!

If you have already been penalized or fear that you will be hit with penalty, here’re some steps that you should start working on right now:

  1. First of all you should see if you are already hit with “Fred” or not. You can easily know this through Google Analytic traffic and keywords monitoring. If you saw a lowered traffic or keyword ranking for the month of March; most probably you have been penalized.
  2. Whether or not you have been penalized; it’s time to invest in high quality content. Add some fresh, relevant and highly engaging content to your website – the early you do this the better!
  3. Identify keywords that have lost rankings; you can do this easily through comparing past and present rankings
  4. For keywords that have lost their ranking or with poor-quality content; start writing high quality, properly stuffed and relevant contents. It’s better to start-off this by pages that generated most traffic before “Fred”
  5. “Backlink Spam” tool can help you identify any or all bad backlinks that are dragging your position over search engine. Only leave high-quality “”good” backlinks like anchor text similarities, no follow etc. These are considered as website’s strength by search engine crawlers.

An Overlook to Fred Update and Concerns

To be precise, the “Fred” update seems to hit bad SEO tools that had been incorporated in the past. For instance, if you had any outdated, irrelevant or ad heavy content as your primary rank generator; your website can be hit any moment. So, basically all you got to do is to refresh your content with intriguing, informative and relevant information with naturally stuffed keywords (neither too low nor too high).

Apart from low-quality contents, bad backlinks are another area where “Fred” seems to hit hard. Most SEO agencies or businesses have invested in paid “artificial” backlinks, which now is going to affect your ranking badly. In fact, websites with outdated content are also vulnerable to bear bad backlinks. So, while updating your content you should simultaneously locate and remove any or all bad backlinks associated with your website.

Incorporating legal SEO techniques – The best way forward

As a matter of fact, this isn’t the first neither it will be the last update to hit bad or Black-Hat SEO techniques. Google has previously launched many updates aimed to tackle forged search engine results and optimize legitimate websites / businesses. This pretty much sums-up the way forward for businesses to invest in white-hat legitimate and webmaster’s recommended SEO techniques, provided they want to avoid “Fred” or any future update by Google.

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Brand development, Business, Business advice, Media, Online marketing, SEO

Things To Do Before Starting An E-Commerce Website

January 9, 2017 | by Zain Ul Haq
SEO Consultant in Pakistan | ZainUlHaq.com

E-commerce based businesses have been on the rise for past many years. In fact, they are outdoing physical businesses for most part. According to one research that ask buyers about their shopping preference, 60% buyers responded in favor of online shopping as compared to traditional shopping. There is a strong buzz in market as for development of e-commerce website, as more and more software houses are getting into this business.

Personally as a SEO consultant, it is almost overwhelming to see the number of E-commerce based businesses approaching for search engine optimization. E-commerce industry in Pakistan is relatively new as compared to European, American or Chinese market and people have just started to take interest in E-commerce shopping. As a SEO consultant Pakistan I have been at the receiving end of numerous questions for search engine optimization of E-commerce site. Thus I decided to chalk-out few important considerations for a successful online store.

Platform

For all the possible reasons, choosing the right platform is the absolute necessity for any successful E-commerce website. It is simply a compulsion to choose the right platform as per your needs and requirements. Choosing the right platform also depends upon the amount of traffic you assume to be drive at your site.

Today there are various platforms which you can use to build your e-commerce website including: WordPress (the most used), Joomla, Magento, Opencart, osCommerce, Shopify, Zen Cart etc.

Among the listed platforms, WordPress is the most preferred and used e-commerce website platform. It is not only used for blogging purpose, rather it is also effective for portfolio, magazines and e-commerce websites. Today over 140million installations is recorded for WordPress worldwide, not to forget one is every sixth website that accounts for top million websites driven by traffic is built on this versatile platform. These stats simply reflects the popularity and acceptance of WordPress as the preferred website development platform. My personal experience as SEO consultant in Pakistan for WordPress powered e-commerce websites have been tremendous, as I have always found it versatile and adaptable. They can be easily integrated into different themes and plug-ins and are customizable.

Plug-ins

Once you have your desired platform sorted out, it’s time to focus on e-commerce plug-ins for your website. To put it simply, e-commerce plug-ins help putting in place the shopping store on your website, this include tracking of sales, sales evaluation and most importantly installing payment gateways. There are various e-commerce plug-ins available in market today, but if you asked my preference then as an SEO expert Pakistan I love Woo-commerce.

Woo-commerce is a truly adaptable and easy to integrate e-commerce plug-in that enable shopping cart designing, implementation of checkout process and products’ allocation. You can also search out some great extensions and add-ons for Woo-commerce; which are easily available. Most of all, I personally find it easy to work with from SEO point of view.

Search Engine Optimization (SEO)

Now that’s something of a love. No matter how efficient and rigorous platform or plug-ins you have incorporated to your e-commerce store, until you have made it SEO friendly, you aren’t going anywhere with your sales.

Search Engine Optimization is the heart of all e-commerce businesses and as an SEO consultant I will definitely recommend you to hire services for some SEO expert in Pakistan while in development phase, so as to ensure your website is SEO friendly. Remember, the higher your site’s visibility, greater the chance of attracting traffic.

A common misconception that I have seen prevailing in minds of e-commerce businesses in Pakistan is about their casual behavior towards getting the right SEO. There are hundreds of SEO consultants working in industry and as a professional SEO expert I myself advise all people out there to never ignore the importance of SEO friendly website (especially when its about ecommerce website).

Content

Since as long as I have been working as a SEO consultant, one thing that have retained its importance is the content. Remember, back in days we use to hear slogans, “Content is king”? Well, this is true even today and you got to have your website content written in most proficient way, not only to attract traffic but also to rank in search engine ratings.

Make sure you update your website’s content on daily basis and make sure your content is written professionally with proper keywords incorporated. This will help you greatly in achieving higher SEO ratings and thus more traffic.

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Advanced SEO Techniques, Future, Marketing, Media, News, Online marketing, SEO

Latest Google Search Trends in 2017

December 16, 2016 | by Zain Ul Haq

 “Change brings opportunity”, this is one motivational line that we all have heard many times. So, if change really is the opportunity to gain on, then I wonder why so many SEO experts panics when there’s a change in SEO?

Undoubtedly, SEO is one of the fastest evolving field where we see new techniques and algorithms being incorporated every now and then. If you haven’t followed the changing trends of SEO in past few years, you will be totally surprised to see a totally new face of SEO that have shaped the digital marketing world, as we see it today. In fact, thousands of web businesses vanished-off completely with each update of Google’s SEO algorithm update. Only last year we have witnessed some great changes that have inundated the SEO algorithms. Some of the more important updates that shook the SEO world last year include AdWords, Penguin 4.0, Possum and Mobile update 2. Nonetheless, there are SEO experts in Pakistan that understand the posing of each update and were able to withstand every change successfully. This year again, we are expecting more and more updates from Google and as an SEO consultant I thought it would be appropriate to list down few expected updates beforehand.

Here’re some of the top expected SEO trends for 2017:

Optimize User Intention

There’s no ending to the influence and relevance of keywords, as users will always user them for their queries in search engines. Now, there is a greater emphasis on keywords’ phrases and businesses need to find out the intent of users in phrases to make strategies.

This is one primary thing that you need to lookout for SEO trends in 2017 and SEO consultants need to focus more and more on the content production and intelligent use of keywords’ phrases, keeping in mind the intention of user. Once you got your intended phrases, discuss them with the client and keep your focus on analytics for the sway.

Cross Channel Marketing

Cross channel marketing refers to utilizing multiple channels for product marketing. The significance of using multiple marketing channels have certainly increased manifold in the past few months. The idea behind cross channel marketing is to increase the visibility and access of bran over various platforms and devices – so as to increase the chance of attracting customers and getting the sale. Keeping in track the efficacy of cross channel marketing, I would recommend SEO consultants to keep a check into this domain as its influence is only going to rise in 2017.

Mobile Marketing

If there is one thing that have revolutionized the SEO in past years, it is mobile technology. Mobile searches have surpassed traditional computer based searches and that have impacted the SEO techniques greatly. Today over 50% of traffic is generated through mobile devices and as an SEO expert I will highly recommend to watch out this one avenue closely for SEO trends in 2017. Interestingly, Google has also reflected its will to index web pages with respect to mobile first approach (something that’s going to trend greatly in 2017). Keeping the pace in view, I am personally betting Mobile Optimization becoming a compulsion for SEO in 2017.

Voice Search Algorithms

Voice Searching has been one of the top trending phenomenon over Google. This is one avenue that’s not only swift but also futuristic. Technicians and experts have been working to remove error rate frequency for Voice Searches, which is evident from the fact that error rate for voice searches has come down from 25% to nearly 8%.

Voice Search Algorithms are only going to get enhanced in 2017. Again being an SEO expert, I would highly recommend all SEO consultants to think about text-based searches and chalk-out strategies for Voice Search.

 

Artificial Intelligence

Lastly, I am betting on Artificial Intelligence as a SEO trend we are going to experience in 2017. Google has been investing lot of investment and energy over the Artificial Intelligence and perhaps it’s time to see some fanatic updates in it. If we are going to see implementation of AI in SEO, SEO experts will have to devise strategies to incorporate some radical changes to their optimization techniques.

Concluding:

Well, the first thing that we can easily conclude is that SEO isn’t going to die – anywhere in near future. Rather we would be better-of saying that there’re going to be some radical updates and shifts from traditional SEO strategies in coming years. I would highly recommend SEO consultants to keep an eye on the coming updates and start devising strategies to counter the negative impacts of these updates in 2017.

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Advanced SEO Techniques, SEO, SEO Mistakes

Most Common Mistakes In SEO

February 8, 2016 | by Zain Ul Haq
SEO Consultant in Pakistan - Zain Ul Haq Fareedi

As we all known how sensitive is the field of Search Engine Optimization. Seeing its sensitivity, it is the duty of an optimizer to manage the work in the most unique and efficient manner. But unfortunately many people SEOs instead of dealing things in an efficient manner makes the biggest mistakes due to which either the site get penalized or do not come to rank even after spending a lot of time and energy on the sites. If you are one of such optimizer who is facing problem in getting search engine ranking, then small piece of information is surely going to assist you throughout your work. The mistakes regarding SEO that we are going to mentions are actually the very common mistakes which every new/ beginner lever SEO practices.

The SEO consultants in Pakistan in their list of the shameful SEO related mistake have mentioned several of such mistakes. But however, we have gone through every such list, which has been created by SEO consultants in Pakistan, and have picked out only a few of such points/ mistakes and that we are going to share with you in this article.

  1. Unnecessary Usage of Keywords: The SEO specialists in Pakistan, has stated that content marketing is one of the main and the fastest result gaining technique. They further mentioned that the unnecessary usage of keywords in an article is seen as spam and it comes in the black hat techniques. Keywords should be efficiently and limitedly used in articles.
  2. Content Duplication: Duplicate contents within the same site are the worst and the most shameful of all the mistakes. After having several plagiarisms detecting tools there comes no reason of posting duplicate content. It is not only that you are not allowed to copy contents from other sites and post on yours but duplication within your own site is also not allowed. These duplications mostly occur in two ways:
  • Duplication in Title tag and Meta Description.
  • Duplication of contents in more than one location in a single site.
  1. Use Meta Keyword Tags: This tactic no longer works. There was a time when search engine algorithms gave weight-age to Meta keyword tags but today they keep no value and to use them can become harmful for you as it is an unintentional way through which you are publicizing the digital strategy, you have adapted, to your rival.
  2. Non Unique Meta Description and Title Tags: According to the SEO consultants in Pakistan and abroad the title tags and Meta descriptions of every page should be unique. There are CMS such as Joomla and Drupal which auto-generate the titles of pages due to which several optimizers rely on this. This technique is totally unacceptable as the page title and Meta descriptions are the most important parts of on-page SEO, therefore, these should be unique.
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Business advice, Marketing, News, Online marketing, SEO

How SEO Specialists Of Pakistan Defines SEO

October 2, 2015 | by Zain Ul Haq
SEO Expert in Pakistan

Search Engine Optimization, the only very effective way through which you can market your business, online, throughout the world. This online marketing of every business has become one of the most essential things and without this, in today’s world; it is too hard achieve the desired goals. Let me give you an overview of how SEO is important for any business. This overview has been extracted/ taken from the advices of best SEO specialists of Pakistan. As we all knows that in today’s world the new generation wants everything to be done online whether it is shopping, online lectures, online application for scholarships, online submission of bills etc. By seeing this online trend many multinationals and other giant companies started to build up their websites. These websites is actually the online representation of their business. They now display every item of their company on the websites along with the prices and a delivery service which in some cases is free while in other is paid.

So, what’s next? The online representation is there but the problem then arises is how would this reach to the people who are in search of such items? There are thousands of such websites which has grasped the top positions of search engines. So, what such thing is there in your site that search engine would bring it the top pages? For this you have to hire an SEO expert and let him/ her to market your site. If you are the owner of website, after hiring an SEO expert, your work is done. It’s not on the optimizer how he markets your site and brings it to the top of search engines. This optimizer will/ should have to carry out the most effective tactics in order to gain the top position on search engine.

But, it not at all means that the site owner should think that he/ she is now free of all tasks.  They are only free form the work of SEO. It is a must for the site owner to continuously keep checking what techniques the optimizer is carrying because some optimizer may carryout black hat techniques which instead of building your business will ruin it. Black hat is the illegal way to carryout Search Engine Optimization and search engines take strict actions against it. However, the being owner you should take care of your business and constantly see the back links, whether they are appropriate or not.

Ending my short overview, which I have learned/ extracted from some of the finest SEO specialists of Pakistan, I hope you all have understood the importance of it in the upbringing of your business. The SEO specialists of Pakistan come in the top SEO specialists of the world.

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Advanced SEO Techniques, News, SEO

Pakistan In The Field Of SEO

December 29, 2014 | by Zain Ul Haq
Blog by Zain Ul Haq Fareedi - SEO Consultant in Pakistan

How far has Pakistan gone in the field of Search Engine Optimization? This is a question of which every single search engine optimizer from Pakistan should be aware of, especially the once who are new to the field or the once who are willing to join the field. In Pakistan this field was started some eight to ten years ago when no one was aware what SEO really stands for and what is the use of this particular field. Online working was considered as something very easy and useless which is not going to make your future. But however, the perception of people which they made for online working has all gone vain and today online business has almost captured the business industry. If we see in depth, it would reveal that today no business giant is independent of online marketing. The online marketing eventually came as a bright opportunity for optimizer and after further going in depth of SEO the already SEO experts of Pakistan came forward as not only the SEO specialists of Pakistan but today are known as the best SEO consultants from Pakistan providing consultancy worldwide.

With having a wide experience in the field of search engine optimization the Pakistani SEO consultants are today serving as the senior SEO analysts/ exerts and specialists in some of the well-known corporations of the world. SEO experts in Pakistan are also providing various SEO services such as the case of ZainUlHaq.com. ZainUlHaq.com is the platform where are able to get consultancy from the most experienced SEO consultant of Pakistan. You will be provided with overwhelming services in every field of search engine optimization. Remember that SEO is evolving day by day and without getting consultancy from the accurate source you are never going to be a good SEO specialist in Pakistan or not even an admired SEO of your area or office.

However, the field of SEO was rooted almost a decade ago and its fruits are being seen today. From 2011 it has emerged as one of the powerful areas of specialization and we can see people spending time on taking internships and courses of SEO. This shows that Pakistan is standing shoulder by shoulder with the world. Its talented people do not lose any of the chances to come forward and show their talent, representing their country.

With the increase in the field of marketing, the business of online shopping also started growing in Pakistan and worldwide. Many people and even the giant shopping markets, dress designers, jewelry designers etc., started to display their products through establishing their online stores. This again resulted in a boost in the field of SEO as for marketing their products they either contacted the SEO consultants of Pakistan or hired SEO experts from within the country. It is being seen that the field will further grow in the region.

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SEO, SEO Tools

Best SEO Tools To Use, By SEO Experts In Pakistan

August 8, 2014 | by Zain Ul Haq
Blog by SEO Consultant in Pakistan - Zain Ul Haq Fareedi

SEO is the field in which you have to carry out every single step manually, there is no automatic traffic generating tool in the field of Search Engine Optimization. You have to carry out manual steps and tricks for link building (off-page) and on-page SEO. But however, after the usage of some tools you can convert the SEO process from fully manual to semi-manual. So, what are these tools through which you can make you SEO semi-manual? The SEO specialists/ Experts of Pakistan have listed the best SEO tools which can make your work easy. And we here in this article will mention only a few of those tools. If you want a detailed description and the whole list of such tools you can either get in touch with SEO experts in Pakistan or can yourself find out the tools through internet search. Here is a list of paid and unpaid/ free tool.

Unpaid/ Free tools:

  • Google webmaster: Webmaster is a tool for website owners through which they can easily check the status of their websites. This is Google’s one of the best services which is free of cost. Through it a person can check the number of links submitted, what number of links is indexed, in what on-page content there is duplication etc.
  • Moz SEO toolbar: Another much important SEO tool through which you can easily listen the page and domain authority and also can check the information related to back link directly and immediately. This is the reason behind the excess use of this tool by SEO experts as through it one can instantly have a glance of the whole site.
  • Google Analytics: This is an advanced SEO tool which is mainly used by people to see the organic and business traffic on their sites. The feature due to which it becomes the most advanced tool is its capability to increase the number of users.
  • Screaming Frog: This is another advanced and one of the best featured SEO tools which is being used by several SEO experts of Pakistan and abroad. The reason behind it being one of the best featured tools is that this tool allows you to search scripts, websites, links, images and several other things giving an overview of the searched items as well.
  • Google Page Speed Insight: This tool is being used to increase the loading speed of a page and this feature of this tool makes it an outstanding tool which encourages SEO personals or website owners to use the tool.
  • Google Trends: Another most important tool is Google Trend which keeps you up to date on every latest industry trend in the field of Search Engine Optimization. This tool also helps the optimizer in getting comprehensive support regarding the keyword research.

Paid Tools:

  • Moz: This paid tool gives you a lot of assistance in order to increase your page rank. It provides you the on-page suggestions, landing page tracking, analytic data, keyword tracking etc. the cost this amazing tool is $99.
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Advanced SEO Techniques, Media, News, SEO

Learn SEO Tricks From Pakistan SEO Consultants

June 14, 2014 | by Zain Ul Haq
SEO Tricks By SEO Consultant Zain Ul Haq Fareedi

As we know that Pakistan is rich in talent due to which there exists some of the best SEO experts who by providing SEO consultancy in Pakistan and abroad are fulfilling their role to spread more and more knowledge of Search Engine Optimization in order to make it one of the most popular and demanding fields. These SEO experts of Pakistan are continuously keeping themselves up to date on every new SEO strategy. So, we here in this article have decided to pick out some of the best tricks that these SEO specialists of Pakistan have mentioned in their lectures. These SEO tricks include the on-page and off-page optimization of a website through which better results can be gained more easily and effectively. Other than reading these few points you should also follow the SEO experts of Pakistan so that you can remain updated on every new SEO trick. However, under are some of these tricks.

  • Selection of Keywords: Selection of keywords before going to write the article or post is very essential for a website. Keywords are the words which are being searched by searchers on search engines. When you select keywords before start writing the article, you then would easily be able to stuff these keywords in the article through an effective optimization will be carried out.
  • Areas to use keywords: In an article there are certain area where you have to stuff keyword these areas include the H1 tags, the H2 tags, Meta description, alt attribute of image and in the body of the article. In the H1, H2 tags and Meta description you have to use the keyword at least once while in the body of article you have to stuff the keyword with a ratio of 100:3 which means 3 keywords in 100 words. You can reduce these keywords to 100:2 but not increase them from 100:3 as this may sometime be counted as spam.
  • Article submission: This is something you have to do in off-page optimization. Article submission comes in link building in which you go through various high PR websites and request them to publish your keyword stuffed article on their webpage. If this high PR website like ‘Ezine’ accepts your request or publishes your article on its site, after the checking of quality of your article, it means you have achieved something in your article marketing/ link building. This is because sites like ‘Ezine’ accept only a few articles and once your article is published on such a site then you surely are one of the luckiest guys.
  • Blog commenting: An old but useful trick for link building purpose. People mostly use this trick as it is a simple trick to post you link on any blog. So, majority of people, ignoring other effective methods, only pay attention on this trick and submit a lot of links in a single day, irrespective of what will be its consequences. The effective way of blog commenting is to post maximum 5 links of your site on high PR and related to your topic blogs.
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