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Brand development, Business, Business advice, E-Commerce, Media, News, Online Shopping, Online Shopping in Pakistan

It’s Time To Move Towards Online Shopping In Pakistan

E-commerce industry in Pakistan is shaping-up. Well that’s isn’t a mere statement, but has its due stats behind it. Though eCommerce industry in Pakistan lag far behind many other countries like China, India, Europe and America, good news is that it has finally began to grow. Today, 3% of the total population are online shoppers, which though represent a much meager situation but also shows off the potential of country for future.

People Often ask me about the future of eCommerce industry and that how safe it is to invest in eCommerce industry in Pakistan. Well, within my sight as a SEO consultant, I foresee a growing and booming future of eCommerce industry in Pakistan and I have my reasons to state that.

For instance, Rocket internet has been pouring a lot of investment into the eCommerce sector recently and for good effects. Similarly, many university groups are initiating their own eCommerce based websites that’s the focal center for all growing industries. One such example is “Uber for Rickshaw” which was started by local tech savvy boys in Lahore. It is innovation like these that I foresee a promising future for eCommerce industry in Pakistan.

Working as a SEO expert in Pakistan, I have had privilege of being part of many successful eCommerce businesses and for me it is only a matter of time that people will start moving from traditional shopping to online shopping industry. Going for online shopping isn’t just good for the businesses and industry, rather it is also a great ease for shoppers to be able to grab their hands on everything they need from their home. In fact, I would say that it’s due time to go for online shopping in Pakistan.

Here’s why you need to shop online in Pakistan:

  • Firstly, online shopping brings a whole new world of ease and comfort. Our lives are already too busy with work routines to be able to handle shopping pressure. Online shopping presents you an ideal opportunity to get anything you want (from clothing to edible items and from electronics to mechanical parts) right from the comfort of your home or even office. In fact, stats show that number of online shoppers from mobile devices have surpassed traditional online shopping (through laptops or desktops). This simply shows the efficiency and ease that online shopping brings into our daily lives.
  • Since, eCommerce industry is still expanding with new start-ups popping out of everywhere, there’s a healthy competition around in market. This healthy competition means that online shoppers have a chance to compare pricing over different eCommerce sites and get the best deal they found.
  • E-commerce business that links sellers to buyers like OLX, Pakwheels etc. are a great source of getting everything you want without any middleman. This is simply an amazing opportunity for shoppers to directly get in contact with sellers and but any additional costs.
  • E-commerce industry is in fact setting shopping trends in Pakistan (that we so dearly missed for all those years). These include special discount packages and yearly sales (Black Friday). In fact, this year Black Friday records the single largest sales volume in history (showing the acceptance of online shopping among general public).
  • There are all too many pros for online shopping and many more will follow as the industry grows. For now, you can definitely enjoy a premium shopping experience and avail all great discount packages through online shopping.
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Brand development, Business, Business advice, Media, Online marketing, SEO

Things To Do Before Starting An E-Commerce Website

SEO Consultant in Pakistan | ZainUlHaq.com

E-commerce based businesses have been on the rise for past many years. In fact, they are outdoing physical businesses for most part. According to one research that ask buyers about their shopping preference, 60% buyers responded in favor of online shopping as compared to traditional shopping. There is a strong buzz in market as for development of e-commerce website, as more and more software houses are getting into this business.

Personally as a SEO consultant, it is almost overwhelming to see the number of E-commerce based businesses approaching for search engine optimization. E-commerce industry in Pakistan is relatively new as compared to European, American or Chinese market and people have just started to take interest in E-commerce shopping. As a SEO consultant Pakistan I have been at the receiving end of numerous questions for search engine optimization of E-commerce site. Thus I decided to chalk-out few important considerations for a successful online store.

Platform

For all the possible reasons, choosing the right platform is the absolute necessity for any successful E-commerce website. It is simply a compulsion to choose the right platform as per your needs and requirements. Choosing the right platform also depends upon the amount of traffic you assume to be drive at your site.

Today there are various platforms which you can use to build your e-commerce website including: WordPress (the most used), Joomla, Magento, Opencart, osCommerce, Shopify, Zen Cart etc.

Among the listed platforms, WordPress is the most preferred and used e-commerce website platform. It is not only used for blogging purpose, rather it is also effective for portfolio, magazines and e-commerce websites. Today over 140million installations is recorded for WordPress worldwide, not to forget one is every sixth website that accounts for top million websites driven by traffic is built on this versatile platform. These stats simply reflects the popularity and acceptance of WordPress as the preferred website development platform. My personal experience as SEO consultant in Pakistan for WordPress powered e-commerce websites have been tremendous, as I have always found it versatile and adaptable. They can be easily integrated into different themes and plug-ins and are customizable.

Plug-ins

Once you have your desired platform sorted out, it’s time to focus on e-commerce plug-ins for your website. To put it simply, e-commerce plug-ins help putting in place the shopping store on your website, this include tracking of sales, sales evaluation and most importantly installing payment gateways. There are various e-commerce plug-ins available in market today, but if you asked my preference then as an SEO expert Pakistan I love Woo-commerce.

Woo-commerce is a truly adaptable and easy to integrate e-commerce plug-in that enable shopping cart designing, implementation of checkout process and products’ allocation. You can also search out some great extensions and add-ons for Woo-commerce; which are easily available. Most of all, I personally find it easy to work with from SEO point of view.

Search Engine Optimization (SEO)

Now that’s something of a love. No matter how efficient and rigorous platform or plug-ins you have incorporated to your e-commerce store, until you have made it SEO friendly, you aren’t going anywhere with your sales.

Search Engine Optimization is the heart of all e-commerce businesses and as an SEO consultant I will definitely recommend you to hire services for some SEO expert in Pakistan while in development phase, so as to ensure your website is SEO friendly. Remember, the higher your site’s visibility, greater the chance of attracting traffic.

A common misconception that I have seen prevailing in minds of e-commerce businesses in Pakistan is about their casual behavior towards getting the right SEO. There are hundreds of SEO consultants working in industry and as a professional SEO expert I myself advise all people out there to never ignore the importance of SEO friendly website (especially when its about ecommerce website).

Content

Since as long as I have been working as a SEO consultant, one thing that have retained its importance is the content. Remember, back in days we use to hear slogans, “Content is king”? Well, this is true even today and you got to have your website content written in most proficient way, not only to attract traffic but also to rank in search engine ratings.

Make sure you update your website’s content on daily basis and make sure your content is written professionally with proper keywords incorporated. This will help you greatly in achieving higher SEO ratings and thus more traffic.

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Advanced SEO Techniques, Future, Marketing, Media, News, Online marketing, SEO

Latest Google Search Trends in 2017

 “Change brings opportunity”, this is one motivational line that we all have heard many times. So, if change really is the opportunity to gain on, then I wonder why so many SEO experts panics when there’s a change in SEO?

Undoubtedly, SEO is one of the fastest evolving field where we see new techniques and algorithms being incorporated every now and then. If you haven’t followed the changing trends of SEO in past few years, you will be totally surprised to see a totally new face of SEO that have shaped the digital marketing world, as we see it today. In fact, thousands of web businesses vanished-off completely with each update of Google’s SEO algorithm update. Only last year we have witnessed some great changes that have inundated the SEO algorithms. Some of the more important updates that shook the SEO world last year include AdWords, Penguin 4.0, Possum and Mobile update 2. Nonetheless, there are SEO experts in Pakistan that understand the posing of each update and were able to withstand every change successfully. This year again, we are expecting more and more updates from Google and as an SEO consultant I thought it would be appropriate to list down few expected updates beforehand.

Here’re some of the top expected SEO trends for 2017:

Optimize User Intention

There’s no ending to the influence and relevance of keywords, as users will always user them for their queries in search engines. Now, there is a greater emphasis on keywords’ phrases and businesses need to find out the intent of users in phrases to make strategies.

This is one primary thing that you need to lookout for SEO trends in 2017 and SEO consultants need to focus more and more on the content production and intelligent use of keywords’ phrases, keeping in mind the intention of user. Once you got your intended phrases, discuss them with the client and keep your focus on analytics for the sway.

Cross Channel Marketing

Cross channel marketing refers to utilizing multiple channels for product marketing. The significance of using multiple marketing channels have certainly increased manifold in the past few months. The idea behind cross channel marketing is to increase the visibility and access of bran over various platforms and devices – so as to increase the chance of attracting customers and getting the sale. Keeping in track the efficacy of cross channel marketing, I would recommend SEO consultants to keep a check into this domain as its influence is only going to rise in 2017.

Mobile Marketing

If there is one thing that have revolutionized the SEO in past years, it is mobile technology. Mobile searches have surpassed traditional computer based searches and that have impacted the SEO techniques greatly. Today over 50% of traffic is generated through mobile devices and as an SEO expert I will highly recommend to watch out this one avenue closely for SEO trends in 2017. Interestingly, Google has also reflected its will to index web pages with respect to mobile first approach (something that’s going to trend greatly in 2017). Keeping the pace in view, I am personally betting Mobile Optimization becoming a compulsion for SEO in 2017.

Voice Search Algorithms

Voice Searching has been one of the top trending phenomenon over Google. This is one avenue that’s not only swift but also futuristic. Technicians and experts have been working to remove error rate frequency for Voice Searches, which is evident from the fact that error rate for voice searches has come down from 25% to nearly 8%.

Voice Search Algorithms are only going to get enhanced in 2017. Again being an SEO expert, I would highly recommend all SEO consultants to think about text-based searches and chalk-out strategies for Voice Search.

 

Artificial Intelligence

Lastly, I am betting on Artificial Intelligence as a SEO trend we are going to experience in 2017. Google has been investing lot of investment and energy over the Artificial Intelligence and perhaps it’s time to see some fanatic updates in it. If we are going to see implementation of AI in SEO, SEO experts will have to devise strategies to incorporate some radical changes to their optimization techniques.

Concluding:

Well, the first thing that we can easily conclude is that SEO isn’t going to die – anywhere in near future. Rather we would be better-of saying that there’re going to be some radical updates and shifts from traditional SEO strategies in coming years. I would highly recommend SEO consultants to keep an eye on the coming updates and start devising strategies to counter the negative impacts of these updates in 2017.

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Advanced SEO Techniques, Media, News, SEO

Learn SEO Tricks From Pakistan SEO Consultants

SEO Tricks By SEO Consultant Zain Ul Haq Fareedi

As we know that Pakistan is rich in talent due to which there exists some of the best SEO experts who by providing SEO consultancy in Pakistan and abroad are fulfilling their role to spread more and more knowledge of Search Engine Optimization in order to make it one of the most popular and demanding fields. These SEO experts of Pakistan are continuously keeping themselves up to date on every new SEO strategy. So, we here in this article have decided to pick out some of the best tricks that these SEO specialists of Pakistan have mentioned in their lectures. These SEO tricks include the on-page and off-page optimization of a website through which better results can be gained more easily and effectively. Other than reading these few points you should also follow the SEO experts of Pakistan so that you can remain updated on every new SEO trick. However, under are some of these tricks.

  • Selection of Keywords: Selection of keywords before going to write the article or post is very essential for a website. Keywords are the words which are being searched by searchers on search engines. When you select keywords before start writing the article, you then would easily be able to stuff these keywords in the article through an effective optimization will be carried out.
  • Areas to use keywords: In an article there are certain area where you have to stuff keyword these areas include the H1 tags, the H2 tags, Meta description, alt attribute of image and in the body of the article. In the H1, H2 tags and Meta description you have to use the keyword at least once while in the body of article you have to stuff the keyword with a ratio of 100:3 which means 3 keywords in 100 words. You can reduce these keywords to 100:2 but not increase them from 100:3 as this may sometime be counted as spam.
  • Article submission: This is something you have to do in off-page optimization. Article submission comes in link building in which you go through various high PR websites and request them to publish your keyword stuffed article on their webpage. If this high PR website like ‘Ezine’ accepts your request or publishes your article on its site, after the checking of quality of your article, it means you have achieved something in your article marketing/ link building. This is because sites like ‘Ezine’ accept only a few articles and once your article is published on such a site then you surely are one of the luckiest guys.
  • Blog commenting: An old but useful trick for link building purpose. People mostly use this trick as it is a simple trick to post you link on any blog. So, majority of people, ignoring other effective methods, only pay attention on this trick and submit a lot of links in a single day, irrespective of what will be its consequences. The effective way of blog commenting is to post maximum 5 links of your site on high PR and related to your topic blogs.
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