“Change brings opportunity”, this is one motivational line that we all have heard many times. So, if change really is the opportunity to gain on, then I wonder why so many SEO experts panics when there’s a change in SEO?
Undoubtedly, SEO is one of the fastest evolving field where we see new techniques and algorithms being incorporated every now and then. If you haven’t followed the changing trends of SEO in past few years, you will be totally surprised to see a totally new face of SEO that have shaped the digital marketing world, as we see it today. In fact, thousands of web businesses vanished-off completely with each update of Google’s SEO algorithm update. Only last year we have witnessed some great changes that have inundated the SEO algorithms. Some of the more important updates that shook the SEO world last year include AdWords, Penguin 4.0, Possum and Mobile update 2. Nonetheless, there are SEO experts in Pakistan that understand the posing of each update and were able to withstand every change successfully. This year again, we are expecting more and more updates from Google and as an SEO consultant I thought it would be appropriate to list down few expected updates beforehand.
Here’re some of the top expected SEO trends for 2017:
Optimize User Intention
There’s no ending to the influence and relevance of keywords, as users will always user them for their queries in search engines. Now, there is a greater emphasis on keywords’ phrases and businesses need to find out the intent of users in phrases to make strategies.
This is one primary thing that you need to lookout for SEO trends in 2017 and SEO consultants need to focus more and more on the content production and intelligent use of keywords’ phrases, keeping in mind the intention of user. Once you got your intended phrases, discuss them with the client and keep your focus on analytics for the sway.
Cross Channel Marketing
Cross channel marketing refers to utilizing multiple channels for product marketing. The significance of using multiple marketing channels have certainly increased manifold in the past few months. The idea behind cross channel marketing is to increase the visibility and access of bran over various platforms and devices – so as to increase the chance of attracting customers and getting the sale. Keeping in track the efficacy of cross channel marketing, I would recommend SEO consultants to keep a check into this domain as its influence is only going to rise in 2017.
If there is one thing that have revolutionized the SEO in past years, it is mobile technology. Mobile searches have surpassed traditional computer based searches and that have impacted the SEO techniques greatly. Today over 50% of traffic is generated through mobile devices and as an SEO expert I will highly recommend to watch out this one avenue closely for SEO trends in 2017. Interestingly, Google has also reflected its will to index web pages with respect to mobile first approach (something that’s going to trend greatly in 2017). Keeping the pace in view, I am personally betting Mobile Optimization becoming a compulsion for SEO in 2017.
Voice Search Algorithms
Voice Searching has been one of the top trending phenomenon over Google. This is one avenue that’s not only swift but also futuristic. Technicians and experts have been working to remove error rate frequency for Voice Searches, which is evident from the fact that error rate for voice searches has come down from 25% to nearly 8%.
Voice Search Algorithms are only going to get enhanced in 2017. Again being an SEO expert, I would highly recommend all SEO consultants to think about text-based searches and chalk-out strategies for Voice Search.
Lastly, I am betting on Artificial Intelligence as a SEO trend we are going to experience in 2017. Google has been investing lot of investment and energy over the Artificial Intelligence and perhaps it’s time to see some fanatic updates in it. If we are going to see implementation of AI in SEO, SEO experts will have to devise strategies to incorporate some radical changes to their optimization techniques.
Well, the first thing that we can easily conclude is that SEO isn’t going to die – anywhere in near future. Rather we would be better-of saying that there’re going to be some radical updates and shifts from traditional SEO strategies in coming years. I would highly recommend SEO consultants to keep an eye on the coming updates and start devising strategies to counter the negative impacts of these updates in 2017.