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Brand development

Advanced SEO Techniques, Brand development, Business advice, Google Algorithm Updates, Mobile

What the SEO Holds for Future in 2017?

Top SEO Trends in 2017 | ZainUlHaq.com

The SEO industry entered 2017 mimicking cautiousness from the highs and lows of 2016. The first quarter of 2017 saw some fresh updates (as expected) from Google “The Fred Algorithm” that have sent waves of sensation to businesses and SEO agencies alike. SEO firms are looking to invest in contemporary prospects that can help generate more traffic and better visibility for their clients. One word that describes SEO industry is got to be “Evolution”. The industry has been evolving ever since its inception and we can expect even more evolution for coming years.

If you are looking for top tools and techniques for SEO in 2017, continue to read as we take you to some of the most robust and high potency investments in Search Engine Optimization tools.

Accelerated Mobile Pages:

Accelerated Mobile Pages (AMPS) will continue to dominate the world of SEO in 2017. Accelerated Mobile Pages or AMPS enable webmasters to create instantly loading web pages for mobile devices and tablets. By instantly loading we mean pages that take 3 seconds or less to open. Google has hinted to benefit sites with AMPS, as it enables users to visit website quickly and effectively. Remember, it’s a world of competition and slow means death here. We have the statistics backing the abandoning of slow loading pages by users (by slow we mean taking more than 3 to 5 seconds).

Understanding the AMP equation:

Though most sites haven’t been yet shifted to AMP, still it is one technology for the near future. Many businesses have shifted their operations to this mode or at least have prepared to make the shift. There are two reasons for the lighting flash response of AMPS, firstly it uses eight-times less data than traditional pages, thanks to lighter CSS and HTML. Secondly, contrary to traditional pages that come from the server, AMPS comes from the cloud which makes them too fast to compete by any traditional pages coming from the server. Usually, AMPS come with a lightning bolt icon, making them easy to recognize and if you haven’t moved yet it is time to started picking pace in this direction.

Mobile SEO:

Searches made with mobile devices had surpassed traditional searches way back in 2015. The number has only grown since then. Google has now put a high emphasis on mobile friendly websites, giving high rankings to businesses with mobile optimized sites.

As per the official Google policy, it needs websites to be optimized for all types and sizes of mobile devices. Recently, it has announced mobile first index. What this mean is that the search engine crawlers will now crawl and index mobile version of a website before the desktop version. This one factor is enough to speak volumes for the significance of mobile SEO.

Branding:

If you haven’t invested in branding your business, it’s time you start doing it right now. Search engine marketing is all about branding. You got to market your brand and develop users trust to it. An effective branding can serve as your most lethal weapon in SEO industry; where you get organic traffic without spending blood and sweat on other tools and tricks. Social media has also started to favor customized posts over machine generated or generalized posts – thus submitting to the importance of personal branding.

Content Marketing:

Ok, this is one crucial factor that has retained its importance throughout the evolution history of search engine optimization. Like from the very beginning, highly optimized and relevant content marketing will remain the flash point for SEO in 2017. In fact, the very first 2017 update “Fred” is all about fresh, engaging, relevant and informative content marketing.  Any irrelevant, overstuffed and outdated content will be getting penalized heavily, while fresh content is going to get higher rankings in coming months.

Quality Content

Companies that generate quality content will reap huge rewards in 2017. Usage of keywords will still matter, but for the coming year, content that answers the questions of the site visitors will be given more value. This 2017, consider the site users and the questions that they might be asking when creating content. Consider their thought processes and make sure that the content is not just a string of keywords but an article that enlightens them and gives them the answers they need.

Video Content

It has been a while since video marketing has entered into the sphere of SEO services. Now it seems that it has entered to stay indefinitely. Many pundits have termed video content as the future of content marketing. Though we can’t say for the far future at the moment, we can safely predict it to be a decisive factor for SEO in 2017.

As a starter, you can start using videos within your content as a way to make it more appealing and interesting. Websites that have incorporated video content within their content marketing strategy have reported a substantial increase in traffic; though we aren’t sure of percentage increase.

Voice Search

Voice search is one phenomenon that has been present for quite a while now and is still trying to make its inroads as part of SEO services. Having said that, we strongly advocate relevancy of voice search in search engine marketing and it is certainly gaining momentum each year. In an estimated survey, nearly 50% teens termed voice search as their preferred mode of search, whereas, 56% adults termed voice search as an enjoyable mode.

The voice search phenomenon is expected to grow this year as well. Primarily because it makes our lives much simpler; perhaps talking to a cell phone is much easier and enjoyable than typing right? Something to consider here is that people using voice searches won’t be using same phrases or keywords over here which they use while typing. It will be more off like common speaking words and languages and you should be able to understand the intent of searcher for the spoken words.

The “Fred” update:

As we have already mentioned above, it has been merely 3 months and Google has already rolled-out its first update “Fred”. The update is all about penalizing the black-hat SEO services used by businesses. Unethical content marketing and bad backlinks are two areas that are going to be hit by this update.

Businesses and SEO firms in the past have used over-stuffed irrelevant content and bad backlinks to boost their search engine rankings. However, with Fred update, any outdated, irrelevant content and bad-backlinks are going to be penalized for low ranking and visibility.

Fred update also indicates where’s Google is taking SEO services in 2017. It is all about incorporating the right techniques and synchronizing different tools the right way.

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Brand development, Business, Facebook Marketing, Marketing, Social Media Marketing

How To Get More Clicks On Your Facebook Ads

Facebook is the largest social media platform; ever in history!

With over 4 billion active users, there is little other platforms can do to match the brilliance and potential of Facebook.

Imagine, if you have the power to market your business in a platform so diverse and immense; how much can you gain from it?

Facebook advertising has become an standard and highly recommended practice for all SEO campaigns.

Want to know how many businesses are investing in Facebook advertising?

Well, this year alone Facebook is poised to make $4 billion revenue just from advertising! Do your mathematics buddy!

This figure clearly underlines the important and significance of Facebook as a marketing platform. However, the question that needed to be answered is; how to launch a proficient advertising campaign over Facebook and how to make users click your ads and actually go for your products/services?

In early days, many businesses that had invested in Facebook ads failed to attract significant traffic; which make them discard Facebook as a powerful marketing platform.

Don’t believe such crap! I repeat, don’t believe such crap!

If you are looking to get your first ad campaign rolling over Facebook, this guide can help you get the very insight into effective techniques, tips and tricks for a successful and highly returning ad campaign.

First things first; how really Facebook Ads work?

Brilliant minds behind Facebook has really transformed it from merely a social media platform to a powerful and rigorous marketing platform. The formidable marketing tools are available for several business models. These marketing tools can help you create a sensual ad campaign and launch it to highly targeted and relevant audience.

Presence of over 4billion users means a massive market ready to be tapped; you just need the right tools. Facebook ads can be targeted according to numerus filters including their locations, personal interests, latest searches, age, demography etc. Interestingly, Facebook is the only platform that offers so many filters to be used to target audience. Once you are done with your ad production, you can set your budget for each click, daily, weekly or monthly impressions.

Targeting Facebook Ads:

You won’t find more target filters over any other platform as much as you find on Facebook. While launching a Facebook ad campaign, choosing the right target audience is explicitly what you need to do.

Some filters which you can use to target audience include:

  • Age
  • Demography
  • Interests
  • Language
  • Gender
  • Relationship status
  • Workplaces
  • Location
  • Education

Each of these filters can be useful in itself, however, the most important filters that can get you most Facebook likes and clicks include: location, gender, interests and age.

  1. Location Targeting:

Location targeting is one of the most robust and powerful filters, especially for local businesses. For instance, if you are a small coffee shop located in Houston, you don’t need to market your shop to users from other states of other countries. Facebook location filter allows you to choose users’ located within specified radius to your business. In this case you can choose some 25km radius around your shop that would give you precise potential customers’ visiting your shop.

This also help you localize your search as per your business needs – which alternatively mean that you can get more likes and clicks from potential customers within your budget.

  1. Gender:

This is again an important determining factor that can help you target right audience to your business. For instance, if you are selling some girls’ stuffs you won’t be doing any good marketing to male profiles. Again, with this powerful filter you can choose your target gender without having to spend more on useless marketing.

  1. Age:

Another important filter that can help your Facebook ad get maximum likes and clicks is Age. You can determine your target audiences’ age group in combination of age, location and gender – that gives you the ultimate marketing campaign. For instance, if you want to market your gym your target audience will be in age group of 20 to 40 years. Marketing to this age group will get you maximum likes, clicks and potential ROI as well.

  1. Interest:

Combine Location, gender and age filters with interests and you have the ultimate winning recipe. Most often businesses miss out on this important filter that can make or break their campaign. For instance, marketing your bodybuilding supplements to audience to little or no interest in this trade is simply waste of time, energy and investment. Choosing the right interest group for your business in combination with other filters can help you win over and maximize your returns on investment for sure.

  • More on precise interest targeting:

With the data-backed information, Facebook marketing offer you complete command over choosing your target audience based upon their personal interests and liking. Apart from listed likes and interests, the pages likes, item searched, videos watched can also reveal a great deal about personal interests of audience. Therefore, precise interest targeting can give you best results for an effective ad campaign.

There is a diverse assortment of personal interests listed in Facebook’s data bank; ranging from Harry Potter to Skiing. All you need to do is to search out the right interest group for your business. Facebook also make available the size and volume of audience for your specific precise search group. A common mistake made by ad planners is to go with the largest audience group; which are more expensive and less targeted.

Other important factors for successful Facebook ad campaign:

  1. Images:

No matter how professional and creative copywriting you perform, images will have their influence over audience. Your image should be highly interactive, relevant; something that just grabs attention of users in an instant. A low quality or poorly made image will get you nowhere.

Never use stock-photos, generic photos, low resolution images or copyrighted imagery. Never ever try to use any image from Google Images and never try to use your LOGO; until of course you are a famous brand of legal entity.

Ok, since now you don’t have any free meals here; you got to create your own mesmerizing and unique images that can attract users. Here are some tips to follow for lead generating images for Facebook ads:

  1. People:

Nothing relates to audience more than well-used images of people. Well taken close-up shots of people, which resembles your target audience is a sure shot of success!

Words of caution: Use images of people that resembles your target audience. For instance using a 25YO girl’s image to target retirees won’t take you anywhere.

Pro Tip: Faces used in images should be faced towards right. This will subconsciously take your audience towards the line of sight; so they might end-up reading your text.

  1. Formatting:

Use highly readable, large (not very large but just large enough to be conforming to eyes) and bright colors.

  1. Little Humor can do the trick:

Every person likes to see or read something humorous and statistics have shown that funny ads gets above average clicks.

  1. Ad Copywriting:

Any successful copywriting effort should follow basic AIDA:

  • [A]ttention: Caught your reader attention with some FLASHY and INTRIGUING headline
  • [I]nterest: Give reader something that he is interested in or show present him with some benefits of using your product/service
  • [D]esire: Throw-out some desirable stuff; like discounts, special edition, limited time offer, free trial etc.
  • [A]ction: End your ad with straight call to action

Don’t hesitate to write multiple AIDA ads; before you struck the best selection of words with the right pitch.

A Good Example for AIDA copywriting can be like:

  • Become a web designer
  • Get yourself equipped with the latest tools and techniques of web designing industry
  • Get special discount by enrolling till 10th April!
  • Get yourself register now!
  1. Landing Pages

Ok you have done everything right and succeeded in getting a click.

But wait, clicking isn’t the only thing you want right? It’s just the beginning.

Traffic without sales is of no use for your web business.

Thereby, make sure you end your Facebook ad by giving them some interesting and relevant landing page.

You know the person’s age, location, interest, gender etc. now it is up to you how you can utilize these indicators to convert them into potential buyers.

Feed them what they want and you are good to operate your web business

Concluding:

Creating a Facebook ads with all these considerations will certainly help you get more clicks and likes. However, they won’t get you conversion rates; until you feed your audience what they want. Intelligent investment in Facebook marketing will certainly reveal its fruits; you just need to have some bucket to be able to hold on to them.

Get your Social Media Marketing including Facebook marketing done by SEO Expert in PakistanContact Now!

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Brand development, Business, Business advice, E-Commerce, Media, News, Online Shopping, Online Shopping in Pakistan

It’s Time To Move Towards Online Shopping In Pakistan

E-commerce industry in Pakistan is shaping-up. Well that’s isn’t a mere statement, but has its due stats behind it. Though eCommerce industry in Pakistan lag far behind many other countries like China, India, Europe and America, good news is that it has finally began to grow. Today, 3% of the total population are online shoppers, which though represent a much meager situation but also shows off the potential of country for future.

People Often ask me about the future of eCommerce industry and that how safe it is to invest in eCommerce industry in Pakistan. Well, within my sight as a SEO consultant, I foresee a growing and booming future of eCommerce industry in Pakistan and I have my reasons to state that.

For instance, Rocket internet has been pouring a lot of investment into the eCommerce sector recently and for good effects. Similarly, many university groups are initiating their own eCommerce based websites that’s the focal center for all growing industries. One such example is “Uber for Rickshaw” which was started by local tech savvy boys in Lahore. It is innovation like these that I foresee a promising future for eCommerce industry in Pakistan.

Working as a SEO expert in Pakistan, I have had privilege of being part of many successful eCommerce businesses and for me it is only a matter of time that people will start moving from traditional shopping to online shopping industry. Going for online shopping isn’t just good for the businesses and industry, rather it is also a great ease for shoppers to be able to grab their hands on everything they need from their home. In fact, I would say that it’s due time to go for online shopping in Pakistan.

Here’s why you need to shop online in Pakistan:

  • Firstly, online shopping brings a whole new world of ease and comfort. Our lives are already too busy with work routines to be able to handle shopping pressure. Online shopping presents you an ideal opportunity to get anything you want (from clothing to edible items and from electronics to mechanical parts) right from the comfort of your home or even office. In fact, stats show that number of online shoppers from mobile devices have surpassed traditional online shopping (through laptops or desktops). This simply shows the efficiency and ease that online shopping brings into our daily lives.
  • Since, eCommerce industry is still expanding with new start-ups popping out of everywhere, there’s a healthy competition around in market. This healthy competition means that online shoppers have a chance to compare pricing over different eCommerce sites and get the best deal they found.
  • E-commerce business that links sellers to buyers like OLX, Pakwheels etc. are a great source of getting everything you want without any middleman. This is simply an amazing opportunity for shoppers to directly get in contact with sellers and but any additional costs.
  • E-commerce industry is in fact setting shopping trends in Pakistan (that we so dearly missed for all those years). These include special discount packages and yearly sales (Black Friday). In fact, this year Black Friday records the single largest sales volume in history (showing the acceptance of online shopping among general public).
  • There are all too many pros for online shopping and many more will follow as the industry grows. For now, you can definitely enjoy a premium shopping experience and avail all great discount packages through online shopping.
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Brand development, Business, Business advice, Media, Online marketing, SEO

Things To Do Before Starting An E-Commerce Website

SEO Consultant in Pakistan | ZainUlHaq.com

E-commerce based businesses have been on the rise for past many years. In fact, they are outdoing physical businesses for most part. According to one research that ask buyers about their shopping preference, 60% buyers responded in favor of online shopping as compared to traditional shopping. There is a strong buzz in market as for development of e-commerce website, as more and more software houses are getting into this business.

Personally as a SEO consultant, it is almost overwhelming to see the number of E-commerce based businesses approaching for search engine optimization. E-commerce industry in Pakistan is relatively new as compared to European, American or Chinese market and people have just started to take interest in E-commerce shopping. As a SEO consultant Pakistan I have been at the receiving end of numerous questions for search engine optimization of E-commerce site. Thus I decided to chalk-out few important considerations for a successful online store.

Platform

For all the possible reasons, choosing the right platform is the absolute necessity for any successful E-commerce website. It is simply a compulsion to choose the right platform as per your needs and requirements. Choosing the right platform also depends upon the amount of traffic you assume to be drive at your site.

Today there are various platforms which you can use to build your e-commerce website including: WordPress (the most used), Joomla, Magento, Opencart, osCommerce, Shopify, Zen Cart etc.

Among the listed platforms, WordPress is the most preferred and used e-commerce website platform. It is not only used for blogging purpose, rather it is also effective for portfolio, magazines and e-commerce websites. Today over 140million installations is recorded for WordPress worldwide, not to forget one is every sixth website that accounts for top million websites driven by traffic is built on this versatile platform. These stats simply reflects the popularity and acceptance of WordPress as the preferred website development platform. My personal experience as SEO consultant in Pakistan for WordPress powered e-commerce websites have been tremendous, as I have always found it versatile and adaptable. They can be easily integrated into different themes and plug-ins and are customizable.

Plug-ins

Once you have your desired platform sorted out, it’s time to focus on e-commerce plug-ins for your website. To put it simply, e-commerce plug-ins help putting in place the shopping store on your website, this include tracking of sales, sales evaluation and most importantly installing payment gateways. There are various e-commerce plug-ins available in market today, but if you asked my preference then as an SEO expert Pakistan I love Woo-commerce.

Woo-commerce is a truly adaptable and easy to integrate e-commerce plug-in that enable shopping cart designing, implementation of checkout process and products’ allocation. You can also search out some great extensions and add-ons for Woo-commerce; which are easily available. Most of all, I personally find it easy to work with from SEO point of view.

Search Engine Optimization (SEO)

Now that’s something of a love. No matter how efficient and rigorous platform or plug-ins you have incorporated to your e-commerce store, until you have made it SEO friendly, you aren’t going anywhere with your sales.

Search Engine Optimization is the heart of all e-commerce businesses and as an SEO consultant I will definitely recommend you to hire services for some SEO expert in Pakistan while in development phase, so as to ensure your website is SEO friendly. Remember, the higher your site’s visibility, greater the chance of attracting traffic.

A common misconception that I have seen prevailing in minds of e-commerce businesses in Pakistan is about their casual behavior towards getting the right SEO. There are hundreds of SEO consultants working in industry and as a professional SEO expert I myself advise all people out there to never ignore the importance of SEO friendly website (especially when its about ecommerce website).

Content

Since as long as I have been working as a SEO consultant, one thing that have retained its importance is the content. Remember, back in days we use to hear slogans, “Content is king”? Well, this is true even today and you got to have your website content written in most proficient way, not only to attract traffic but also to rank in search engine ratings.

Make sure you update your website’s content on daily basis and make sure your content is written professionally with proper keywords incorporated. This will help you greatly in achieving higher SEO ratings and thus more traffic.

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