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Advanced SEO Techniques

Advanced SEO Techniques, Brand development, Business advice, Google Algorithm Updates, Mobile

What the SEO Holds for Future in 2017?

Top SEO Trends in 2017 | ZainUlHaq.com

The SEO industry entered 2017 mimicking cautiousness from the highs and lows of 2016. The first quarter of 2017 saw some fresh updates (as expected) from Google “The Fred Algorithm” that have sent waves of sensation to businesses and SEO agencies alike. SEO firms are looking to invest in contemporary prospects that can help generate more traffic and better visibility for their clients. One word that describes SEO industry is got to be “Evolution”. The industry has been evolving ever since its inception and we can expect even more evolution for coming years.

If you are looking for top tools and techniques for SEO in 2017, continue to read as we take you to some of the most robust and high potency investments in Search Engine Optimization tools.

Accelerated Mobile Pages:

Accelerated Mobile Pages (AMPS) will continue to dominate the world of SEO in 2017. Accelerated Mobile Pages or AMPS enable webmasters to create instantly loading web pages for mobile devices and tablets. By instantly loading we mean pages that take 3 seconds or less to open. Google has hinted to benefit sites with AMPS, as it enables users to visit website quickly and effectively. Remember, it’s a world of competition and slow means death here. We have the statistics backing the abandoning of slow loading pages by users (by slow we mean taking more than 3 to 5 seconds).

Understanding the AMP equation:

Though most sites haven’t been yet shifted to AMP, still it is one technology for the near future. Many businesses have shifted their operations to this mode or at least have prepared to make the shift. There are two reasons for the lighting flash response of AMPS, firstly it uses eight-times less data than traditional pages, thanks to lighter CSS and HTML. Secondly, contrary to traditional pages that come from the server, AMPS comes from the cloud which makes them too fast to compete by any traditional pages coming from the server. Usually, AMPS come with a lightning bolt icon, making them easy to recognize and if you haven’t moved yet it is time to started picking pace in this direction.

Mobile SEO:

Searches made with mobile devices had surpassed traditional searches way back in 2015. The number has only grown since then. Google has now put a high emphasis on mobile friendly websites, giving high rankings to businesses with mobile optimized sites.

As per the official Google policy, it needs websites to be optimized for all types and sizes of mobile devices. Recently, it has announced mobile first index. What this mean is that the search engine crawlers will now crawl and index mobile version of a website before the desktop version. This one factor is enough to speak volumes for the significance of mobile SEO.

Branding:

If you haven’t invested in branding your business, it’s time you start doing it right now. Search engine marketing is all about branding. You got to market your brand and develop users trust to it. An effective branding can serve as your most lethal weapon in SEO industry; where you get organic traffic without spending blood and sweat on other tools and tricks. Social media has also started to favor customized posts over machine generated or generalized posts – thus submitting to the importance of personal branding.

Content Marketing:

Ok, this is one crucial factor that has retained its importance throughout the evolution history of search engine optimization. Like from the very beginning, highly optimized and relevant content marketing will remain the flash point for SEO in 2017. In fact, the very first 2017 update “Fred” is all about fresh, engaging, relevant and informative content marketing.  Any irrelevant, overstuffed and outdated content will be getting penalized heavily, while fresh content is going to get higher rankings in coming months.

Quality Content

Companies that generate quality content will reap huge rewards in 2017. Usage of keywords will still matter, but for the coming year, content that answers the questions of the site visitors will be given more value. This 2017, consider the site users and the questions that they might be asking when creating content. Consider their thought processes and make sure that the content is not just a string of keywords but an article that enlightens them and gives them the answers they need.

Video Content

It has been a while since video marketing has entered into the sphere of SEO services. Now it seems that it has entered to stay indefinitely. Many pundits have termed video content as the future of content marketing. Though we can’t say for the far future at the moment, we can safely predict it to be a decisive factor for SEO in 2017.

As a starter, you can start using videos within your content as a way to make it more appealing and interesting. Websites that have incorporated video content within their content marketing strategy have reported a substantial increase in traffic; though we aren’t sure of percentage increase.

Voice Search

Voice search is one phenomenon that has been present for quite a while now and is still trying to make its inroads as part of SEO services. Having said that, we strongly advocate relevancy of voice search in search engine marketing and it is certainly gaining momentum each year. In an estimated survey, nearly 50% teens termed voice search as their preferred mode of search, whereas, 56% adults termed voice search as an enjoyable mode.

The voice search phenomenon is expected to grow this year as well. Primarily because it makes our lives much simpler; perhaps talking to a cell phone is much easier and enjoyable than typing right? Something to consider here is that people using voice searches won’t be using same phrases or keywords over here which they use while typing. It will be more off like common speaking words and languages and you should be able to understand the intent of searcher for the spoken words.

The “Fred” update:

As we have already mentioned above, it has been merely 3 months and Google has already rolled-out its first update “Fred”. The update is all about penalizing the black-hat SEO services used by businesses. Unethical content marketing and bad backlinks are two areas that are going to be hit by this update.

Businesses and SEO firms in the past have used over-stuffed irrelevant content and bad backlinks to boost their search engine rankings. However, with Fred update, any outdated, irrelevant content and bad-backlinks are going to be penalized for low ranking and visibility.

Fred update also indicates where’s Google is taking SEO services in 2017. It is all about incorporating the right techniques and synchronizing different tools the right way.

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Advanced SEO Techniques, Google Algorithm Updates, SEO

All You Want To Know About Google “Fred” Update – Isolating The Illegitimate From Legitimate!

There has been a buzz in industry regarding the latest algorithm “Fred” update by Google. The update was released last month and since then businesses have been raising questions regarding its impacts on traffic and rankings.

We decide to give you the first scoop for all you need to know about Fred algorithm right here.

Google has traditionally been tight-lipped for any changes or updates to their algorithms. In past also we have seen numerous large and small updates from Google as part of its constantly revolving policy. This time it is no different as it has been a month since the release of latest Fred algorithm and we have just started to see its substantial effects over search engine rankings.

Though there haven’t been any official stance over the areas being hit by “Fred”, however, the only clue that have been rolled out is that “Fred” update will be targeting websites that do not adhere to webmaster guidelines. This means that websites with poor-quality content and low-rating backlinks are most vulnerable to get penalized for their Black-Hat SEO. Though poor quality backlinks and content aren’t the only factors that are expected to be penalized with “Fred”, however, these two are the most common for black-hat SEO strategy.

Don’t get Nervous – There’s always light at the end of tunnel!

If you have already been penalized or fear that you will be hit with penalty, here’re some steps that you should start working on right now:

  1. First of all you should see if you are already hit with “Fred” or not. You can easily know this through Google Analytic traffic and keywords monitoring. If you saw a lowered traffic or keyword ranking for the month of March; most probably you have been penalized.
  2. Whether or not you have been penalized; it’s time to invest in high quality content. Add some fresh, relevant and highly engaging content to your website – the early you do this the better!
  3. Identify keywords that have lost rankings; you can do this easily through comparing past and present rankings
  4. For keywords that have lost their ranking or with poor-quality content; start writing high quality, properly stuffed and relevant contents. It’s better to start-off this by pages that generated most traffic before “Fred”
  5. “Backlink Spam” tool can help you identify any or all bad backlinks that are dragging your position over search engine. Only leave high-quality “”good” backlinks like anchor text similarities, no follow etc. These are considered as website’s strength by search engine crawlers.

An Overlook to Fred Update and Concerns

To be precise, the “Fred” update seems to hit bad SEO tools that had been incorporated in the past. For instance, if you had any outdated, irrelevant or ad heavy content as your primary rank generator; your website can be hit any moment. So, basically all you got to do is to refresh your content with intriguing, informative and relevant information with naturally stuffed keywords (neither too low nor too high).

Apart from low-quality contents, bad backlinks are another area where “Fred” seems to hit hard. Most SEO agencies or businesses have invested in paid “artificial” backlinks, which now is going to affect your ranking badly. In fact, websites with outdated content are also vulnerable to bear bad backlinks. So, while updating your content you should simultaneously locate and remove any or all bad backlinks associated with your website.

Incorporating legal SEO techniques – The best way forward

As a matter of fact, this isn’t the first neither it will be the last update to hit bad or Black-Hat SEO techniques. Google has previously launched many updates aimed to tackle forged search engine results and optimize legitimate websites / businesses. This pretty much sums-up the way forward for businesses to invest in white-hat legitimate and webmaster’s recommended SEO techniques, provided they want to avoid “Fred” or any future update by Google.

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Advanced SEO Techniques, Future, Marketing, Media, News, Online marketing, SEO

Latest Google Search Trends in 2017

 “Change brings opportunity”, this is one motivational line that we all have heard many times. So, if change really is the opportunity to gain on, then I wonder why so many SEO experts panics when there’s a change in SEO?

Undoubtedly, SEO is one of the fastest evolving field where we see new techniques and algorithms being incorporated every now and then. If you haven’t followed the changing trends of SEO in past few years, you will be totally surprised to see a totally new face of SEO that have shaped the digital marketing world, as we see it today. In fact, thousands of web businesses vanished-off completely with each update of Google’s SEO algorithm update. Only last year we have witnessed some great changes that have inundated the SEO algorithms. Some of the more important updates that shook the SEO world last year include AdWords, Penguin 4.0, Possum and Mobile update 2. Nonetheless, there are SEO experts in Pakistan that understand the posing of each update and were able to withstand every change successfully. This year again, we are expecting more and more updates from Google and as an SEO consultant I thought it would be appropriate to list down few expected updates beforehand.

Here’re some of the top expected SEO trends for 2017:

Optimize User Intention

There’s no ending to the influence and relevance of keywords, as users will always user them for their queries in search engines. Now, there is a greater emphasis on keywords’ phrases and businesses need to find out the intent of users in phrases to make strategies.

This is one primary thing that you need to lookout for SEO trends in 2017 and SEO consultants need to focus more and more on the content production and intelligent use of keywords’ phrases, keeping in mind the intention of user. Once you got your intended phrases, discuss them with the client and keep your focus on analytics for the sway.

Cross Channel Marketing

Cross channel marketing refers to utilizing multiple channels for product marketing. The significance of using multiple marketing channels have certainly increased manifold in the past few months. The idea behind cross channel marketing is to increase the visibility and access of bran over various platforms and devices – so as to increase the chance of attracting customers and getting the sale. Keeping in track the efficacy of cross channel marketing, I would recommend SEO consultants to keep a check into this domain as its influence is only going to rise in 2017.

Mobile Marketing

If there is one thing that have revolutionized the SEO in past years, it is mobile technology. Mobile searches have surpassed traditional computer based searches and that have impacted the SEO techniques greatly. Today over 50% of traffic is generated through mobile devices and as an SEO expert I will highly recommend to watch out this one avenue closely for SEO trends in 2017. Interestingly, Google has also reflected its will to index web pages with respect to mobile first approach (something that’s going to trend greatly in 2017). Keeping the pace in view, I am personally betting Mobile Optimization becoming a compulsion for SEO in 2017.

Voice Search Algorithms

Voice Searching has been one of the top trending phenomenon over Google. This is one avenue that’s not only swift but also futuristic. Technicians and experts have been working to remove error rate frequency for Voice Searches, which is evident from the fact that error rate for voice searches has come down from 25% to nearly 8%.

Voice Search Algorithms are only going to get enhanced in 2017. Again being an SEO expert, I would highly recommend all SEO consultants to think about text-based searches and chalk-out strategies for Voice Search.

 

Artificial Intelligence

Lastly, I am betting on Artificial Intelligence as a SEO trend we are going to experience in 2017. Google has been investing lot of investment and energy over the Artificial Intelligence and perhaps it’s time to see some fanatic updates in it. If we are going to see implementation of AI in SEO, SEO experts will have to devise strategies to incorporate some radical changes to their optimization techniques.

Concluding:

Well, the first thing that we can easily conclude is that SEO isn’t going to die – anywhere in near future. Rather we would be better-of saying that there’re going to be some radical updates and shifts from traditional SEO strategies in coming years. I would highly recommend SEO consultants to keep an eye on the coming updates and start devising strategies to counter the negative impacts of these updates in 2017.

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Advanced SEO Techniques, SEO, SEO Mistakes

Most Common Mistakes In SEO

SEO Consultant in Pakistan - Zain Ul Haq Fareedi

As we all known how sensitive is the field of Search Engine Optimization. Seeing its sensitivity, it is the duty of an optimizer to manage the work in the most unique and efficient manner. But unfortunately many people SEOs instead of dealing things in an efficient manner makes the biggest mistakes due to which either the site get penalized or do not come to rank even after spending a lot of time and energy on the sites. If you are one of such optimizer who is facing problem in getting search engine ranking, then small piece of information is surely going to assist you throughout your work. The mistakes regarding SEO that we are going to mentions are actually the very common mistakes which every new/ beginner lever SEO practices.

The SEO consultants in Pakistan in their list of the shameful SEO related mistake have mentioned several of such mistakes. But however, we have gone through every such list, which has been created by SEO consultants in Pakistan, and have picked out only a few of such points/ mistakes and that we are going to share with you in this article.

  1. Unnecessary Usage of Keywords: The SEO specialists in Pakistan, has stated that content marketing is one of the main and the fastest result gaining technique. They further mentioned that the unnecessary usage of keywords in an article is seen as spam and it comes in the black hat techniques. Keywords should be efficiently and limitedly used in articles.
  2. Content Duplication: Duplicate contents within the same site are the worst and the most shameful of all the mistakes. After having several plagiarisms detecting tools there comes no reason of posting duplicate content. It is not only that you are not allowed to copy contents from other sites and post on yours but duplication within your own site is also not allowed. These duplications mostly occur in two ways:
  • Duplication in Title tag and Meta Description.
  • Duplication of contents in more than one location in a single site.
  1. Use Meta Keyword Tags: This tactic no longer works. There was a time when search engine algorithms gave weight-age to Meta keyword tags but today they keep no value and to use them can become harmful for you as it is an unintentional way through which you are publicizing the digital strategy, you have adapted, to your rival.
  2. Non Unique Meta Description and Title Tags: According to the SEO consultants in Pakistan and abroad the title tags and Meta descriptions of every page should be unique. There are CMS such as Joomla and Drupal which auto-generate the titles of pages due to which several optimizers rely on this. This technique is totally unacceptable as the page title and Meta descriptions are the most important parts of on-page SEO, therefore, these should be unique.
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Advanced SEO Techniques

Most Advanced On-Page SEO Techniques

SEO Consultant in Pakistan

If you are a marketer/ optimizer, it is very crucial for you to stay updated and know the best Search Engine Optimization (SEO) techniques. You can only achieve your target if you are well aware of the advanced techniques whether they be on-page or off-page techniques. As a search engine optimizer your task is to provide the best results and to bring the website on top pages of search engine. Now, in order to accomplish this task an SEO has got a lot of methods and techniques, but the thing that matters is that if only the optimizer uses the most effective on-page and off-page concepts to optimize the targeted website only then will he/ she be able to achieve the target of seeing the site in the list of top 10 websites and this would be called as an effective optimization.

After repeatedly reading the word advanced techniques, advanced techniques, it is of sure that a question somewhat similar to this would be rising in your mind, if you are an initial/ beginner level SEO. The question would be like what are these advanced techniques? Or how do I get aware of these advanced techniques? Or questions similar to these mentioned questions. However, the answer to this is very simple, you have to do research. Yes, the main work of an optimizer is to do research and find out new techniques for effective optimization. So, if you are a beginner to SEO you should remember that research is the main thing to do in optimization. You either carry out research by yourself or you can get in contact with an experienced SEO for guidance.

There are many SEO specialists in Pakistan who can assist you in your work or you can also take help from Pakistan SEO consultant who provides online consultancy throughout the world. Anyhow, we here are also providing only a few such concepts which are among the most appreciated techniques for only on-page SEO.

  • The Use of keywords: This is a simple and common concept but still many people, especially those who are new to the filed do not give much importance to keywords. Search engine when goes through the pages of your website it discovers the keywords from every page. For example, If you have posted information on a particular topic, search engine collects keywords related to that topic and it gather these keywords from the headlines, title tag of your page, alt attribute of images, meta description and from the rest of the text available on page.
  • Term Frequency- Inverse Document Frequency (TF- IDF): It is actually the measurement of judging how frequently a keyword is being used in a particular document. This is the simplest ranking function through which a search engine ranks a particular keyword. For example, the keyword is “The Black Horse”. Here there are three different words ‘the’, ‘black’ and ‘horse’. The search engine will search every document for this keyword and as the word ‘the’ is very common which appears several times in every document, the search engine would eliminate this word and focus on the less used words which are ‘black’ and ‘horse’. It will first find out how many times these words are used in a particular document, and then it would compare it with other documents having the same keywords and finally rank the keyword according to its frequency.
  • Segmentation of pages: Segmentation of pages today has a lot of importance because people have started using smartphones. So, every website should be developed in such a way that the side bars, headers, footers and other thing on the site appears perfectly even if one opens them through smartphones.

These were only some of the on-page techniques that you should use or you can get consultation from Pakistan SEO consultants through their online service which is free of cost for a limited time period. Furthermore, if you a resident of Pakistan you can get training from SEO specialists of Pakistan who known for their work around the world.

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Advanced SEO Techniques, News, SEO

Pakistan In The Field Of SEO

Blog by Zain Ul Haq Fareedi - SEO Consultant in Pakistan

How far has Pakistan gone in the field of Search Engine Optimization? This is a question of which every single search engine optimizer from Pakistan should be aware of, especially the once who are new to the field or the once who are willing to join the field. In Pakistan this field was started some eight to ten years ago when no one was aware what SEO really stands for and what is the use of this particular field. Online working was considered as something very easy and useless which is not going to make your future. But however, the perception of people which they made for online working has all gone vain and today online business has almost captured the business industry. If we see in depth, it would reveal that today no business giant is independent of online marketing. The online marketing eventually came as a bright opportunity for optimizer and after further going in depth of SEO the already SEO experts of Pakistan came forward as not only the SEO specialists of Pakistan but today are known as the best SEO consultants from Pakistan providing consultancy worldwide.

With having a wide experience in the field of search engine optimization the Pakistani SEO consultants are today serving as the senior SEO analysts/ exerts and specialists in some of the well-known corporations of the world. SEO experts in Pakistan are also providing various SEO services such as the case of ZainUlHaq.com. ZainUlHaq.com is the platform where are able to get consultancy from the most experienced SEO consultant of Pakistan. You will be provided with overwhelming services in every field of search engine optimization. Remember that SEO is evolving day by day and without getting consultancy from the accurate source you are never going to be a good SEO specialist in Pakistan or not even an admired SEO of your area or office.

However, the field of SEO was rooted almost a decade ago and its fruits are being seen today. From 2011 it has emerged as one of the powerful areas of specialization and we can see people spending time on taking internships and courses of SEO. This shows that Pakistan is standing shoulder by shoulder with the world. Its talented people do not lose any of the chances to come forward and show their talent, representing their country.

With the increase in the field of marketing, the business of online shopping also started growing in Pakistan and worldwide. Many people and even the giant shopping markets, dress designers, jewelry designers etc., started to display their products through establishing their online stores. This again resulted in a boost in the field of SEO as for marketing their products they either contacted the SEO consultants of Pakistan or hired SEO experts from within the country. It is being seen that the field will further grow in the region.

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Advanced SEO Techniques, Media, News, SEO

Learn SEO Tricks From Pakistan SEO Consultants

SEO Tricks By SEO Consultant Zain Ul Haq Fareedi

As we know that Pakistan is rich in talent due to which there exists some of the best SEO experts who by providing SEO consultancy in Pakistan and abroad are fulfilling their role to spread more and more knowledge of Search Engine Optimization in order to make it one of the most popular and demanding fields. These SEO experts of Pakistan are continuously keeping themselves up to date on every new SEO strategy. So, we here in this article have decided to pick out some of the best tricks that these SEO specialists of Pakistan have mentioned in their lectures. These SEO tricks include the on-page and off-page optimization of a website through which better results can be gained more easily and effectively. Other than reading these few points you should also follow the SEO experts of Pakistan so that you can remain updated on every new SEO trick. However, under are some of these tricks.

  • Selection of Keywords: Selection of keywords before going to write the article or post is very essential for a website. Keywords are the words which are being searched by searchers on search engines. When you select keywords before start writing the article, you then would easily be able to stuff these keywords in the article through an effective optimization will be carried out.
  • Areas to use keywords: In an article there are certain area where you have to stuff keyword these areas include the H1 tags, the H2 tags, Meta description, alt attribute of image and in the body of the article. In the H1, H2 tags and Meta description you have to use the keyword at least once while in the body of article you have to stuff the keyword with a ratio of 100:3 which means 3 keywords in 100 words. You can reduce these keywords to 100:2 but not increase them from 100:3 as this may sometime be counted as spam.
  • Article submission: This is something you have to do in off-page optimization. Article submission comes in link building in which you go through various high PR websites and request them to publish your keyword stuffed article on their webpage. If this high PR website like ‘Ezine’ accepts your request or publishes your article on its site, after the checking of quality of your article, it means you have achieved something in your article marketing/ link building. This is because sites like ‘Ezine’ accept only a few articles and once your article is published on such a site then you surely are one of the luckiest guys.
  • Blog commenting: An old but useful trick for link building purpose. People mostly use this trick as it is a simple trick to post you link on any blog. So, majority of people, ignoring other effective methods, only pay attention on this trick and submit a lot of links in a single day, irrespective of what will be its consequences. The effective way of blog commenting is to post maximum 5 links of your site on high PR and related to your topic blogs.
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