Advanced SEO Techniques, Google Algorithm Updates, SEO

All You Want To Know About Google “Fred” Update – Isolating The Illegitimate From Legitimate!

There has been a buzz in industry regarding the latest algorithm “Fred” update by Google. The update was released last month and since then businesses have been raising questions regarding its impacts on traffic and rankings.

We decide to give you the first scoop for all you need to know about Fred algorithm right here.

Google has traditionally been tight-lipped for any changes or updates to their algorithms. In past also we have seen numerous large and small updates from Google as part of its constantly revolving policy. This time it is no different as it has been a month since the release of latest Fred algorithm and we have just started to see its substantial effects over search engine rankings.

Though there haven’t been any official stance over the areas being hit by “Fred”, however, the only clue that have been rolled out is that “Fred” update will be targeting websites that do not adhere to webmaster guidelines. This means that websites with poor-quality content and low-rating backlinks are most vulnerable to get penalized for their Black-Hat SEO. Though poor quality backlinks and content aren’t the only factors that are expected to be penalized with “Fred”, however, these two are the most common for black-hat SEO strategy.

Don’t get Nervous – There’s always light at the end of tunnel!

If you have already been penalized or fear that you will be hit with penalty, here’re some steps that you should start working on right now:

  1. First of all you should see if you are already hit with “Fred” or not. You can easily know this through Google Analytic traffic and keywords monitoring. If you saw a lowered traffic or keyword ranking for the month of March; most probably you have been penalized.
  2. Whether or not you have been penalized; it’s time to invest in high quality content. Add some fresh, relevant and highly engaging content to your website – the early you do this the better!
  3. Identify keywords that have lost rankings; you can do this easily through comparing past and present rankings
  4. For keywords that have lost their ranking or with poor-quality content; start writing high quality, properly stuffed and relevant contents. It’s better to start-off this by pages that generated most traffic before “Fred”
  5. “Backlink Spam” tool can help you identify any or all bad backlinks that are dragging your position over search engine. Only leave high-quality “”good” backlinks like anchor text similarities, no follow etc. These are considered as website’s strength by search engine crawlers.

An Overlook to Fred Update and Concerns

To be precise, the “Fred” update seems to hit bad SEO tools that had been incorporated in the past. For instance, if you had any outdated, irrelevant or ad heavy content as your primary rank generator; your website can be hit any moment. So, basically all you got to do is to refresh your content with intriguing, informative and relevant information with naturally stuffed keywords (neither too low nor too high).

Apart from low-quality contents, bad backlinks are another area where “Fred” seems to hit hard. Most SEO agencies or businesses have invested in paid “artificial” backlinks, which now is going to affect your ranking badly. In fact, websites with outdated content are also vulnerable to bear bad backlinks. So, while updating your content you should simultaneously locate and remove any or all bad backlinks associated with your website.

Incorporating legal SEO techniques – The best way forward

As a matter of fact, this isn’t the first neither it will be the last update to hit bad or Black-Hat SEO techniques. Google has previously launched many updates aimed to tackle forged search engine results and optimize legitimate websites / businesses. This pretty much sums-up the way forward for businesses to invest in white-hat legitimate and webmaster’s recommended SEO techniques, provided they want to avoid “Fred” or any future update by Google.

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Brand development, Business, Facebook Marketing, Marketing, Social Media Marketing

How To Get More Clicks On Your Facebook Ads

Facebook is the largest social media platform; ever in history!

With over 4 billion active users, there is little other platforms can do to match the brilliance and potential of Facebook.

Imagine, if you have the power to market your business in a platform so diverse and immense; how much can you gain from it?

Facebook advertising has become an standard and highly recommended practice for all SEO campaigns.

Want to know how many businesses are investing in Facebook advertising?

Well, this year alone Facebook is poised to make $4 billion revenue just from advertising! Do your mathematics buddy!

This figure clearly underlines the important and significance of Facebook as a marketing platform. However, the question that needed to be answered is; how to launch a proficient advertising campaign over Facebook and how to make users click your ads and actually go for your products/services?

In early days, many businesses that had invested in Facebook ads failed to attract significant traffic; which make them discard Facebook as a powerful marketing platform.

Don’t believe such crap! I repeat, don’t believe such crap!

If you are looking to get your first ad campaign rolling over Facebook, this guide can help you get the very insight into effective techniques, tips and tricks for a successful and highly returning ad campaign.

First things first; how really Facebook Ads work?

Brilliant minds behind Facebook has really transformed it from merely a social media platform to a powerful and rigorous marketing platform. The formidable marketing tools are available for several business models. These marketing tools can help you create a sensual ad campaign and launch it to highly targeted and relevant audience.

Presence of over 4billion users means a massive market ready to be tapped; you just need the right tools. Facebook ads can be targeted according to numerus filters including their locations, personal interests, latest searches, age, demography etc. Interestingly, Facebook is the only platform that offers so many filters to be used to target audience. Once you are done with your ad production, you can set your budget for each click, daily, weekly or monthly impressions.

Targeting Facebook Ads:

You won’t find more target filters over any other platform as much as you find on Facebook. While launching a Facebook ad campaign, choosing the right target audience is explicitly what you need to do.

Some filters which you can use to target audience include:

  • Age
  • Demography
  • Interests
  • Language
  • Gender
  • Relationship status
  • Workplaces
  • Location
  • Education

Each of these filters can be useful in itself, however, the most important filters that can get you most Facebook likes and clicks include: location, gender, interests and age.

  1. Location Targeting:

Location targeting is one of the most robust and powerful filters, especially for local businesses. For instance, if you are a small coffee shop located in Houston, you don’t need to market your shop to users from other states of other countries. Facebook location filter allows you to choose users’ located within specified radius to your business. In this case you can choose some 25km radius around your shop that would give you precise potential customers’ visiting your shop.

This also help you localize your search as per your business needs – which alternatively mean that you can get more likes and clicks from potential customers within your budget.

  1. Gender:

This is again an important determining factor that can help you target right audience to your business. For instance, if you are selling some girls’ stuffs you won’t be doing any good marketing to male profiles. Again, with this powerful filter you can choose your target gender without having to spend more on useless marketing.

  1. Age:

Another important filter that can help your Facebook ad get maximum likes and clicks is Age. You can determine your target audiences’ age group in combination of age, location and gender – that gives you the ultimate marketing campaign. For instance, if you want to market your gym your target audience will be in age group of 20 to 40 years. Marketing to this age group will get you maximum likes, clicks and potential ROI as well.

  1. Interest:

Combine Location, gender and age filters with interests and you have the ultimate winning recipe. Most often businesses miss out on this important filter that can make or break their campaign. For instance, marketing your bodybuilding supplements to audience to little or no interest in this trade is simply waste of time, energy and investment. Choosing the right interest group for your business in combination with other filters can help you win over and maximize your returns on investment for sure.

  • More on precise interest targeting:

With the data-backed information, Facebook marketing offer you complete command over choosing your target audience based upon their personal interests and liking. Apart from listed likes and interests, the pages likes, item searched, videos watched can also reveal a great deal about personal interests of audience. Therefore, precise interest targeting can give you best results for an effective ad campaign.

There is a diverse assortment of personal interests listed in Facebook’s data bank; ranging from Harry Potter to Skiing. All you need to do is to search out the right interest group for your business. Facebook also make available the size and volume of audience for your specific precise search group. A common mistake made by ad planners is to go with the largest audience group; which are more expensive and less targeted.

Other important factors for successful Facebook ad campaign:

  1. Images:

No matter how professional and creative copywriting you perform, images will have their influence over audience. Your image should be highly interactive, relevant; something that just grabs attention of users in an instant. A low quality or poorly made image will get you nowhere.

Never use stock-photos, generic photos, low resolution images or copyrighted imagery. Never ever try to use any image from Google Images and never try to use your LOGO; until of course you are a famous brand of legal entity.

Ok, since now you don’t have any free meals here; you got to create your own mesmerizing and unique images that can attract users. Here are some tips to follow for lead generating images for Facebook ads:

  1. People:

Nothing relates to audience more than well-used images of people. Well taken close-up shots of people, which resembles your target audience is a sure shot of success!

Words of caution: Use images of people that resembles your target audience. For instance using a 25YO girl’s image to target retirees won’t take you anywhere.

Pro Tip: Faces used in images should be faced towards right. This will subconsciously take your audience towards the line of sight; so they might end-up reading your text.

  1. Formatting:

Use highly readable, large (not very large but just large enough to be conforming to eyes) and bright colors.

  1. Little Humor can do the trick:

Every person likes to see or read something humorous and statistics have shown that funny ads gets above average clicks.

  1. Ad Copywriting:

Any successful copywriting effort should follow basic AIDA:

  • [A]ttention: Caught your reader attention with some FLASHY and INTRIGUING headline
  • [I]nterest: Give reader something that he is interested in or show present him with some benefits of using your product/service
  • [D]esire: Throw-out some desirable stuff; like discounts, special edition, limited time offer, free trial etc.
  • [A]ction: End your ad with straight call to action

Don’t hesitate to write multiple AIDA ads; before you struck the best selection of words with the right pitch.

A Good Example for AIDA copywriting can be like:

  • Become a web designer
  • Get yourself equipped with the latest tools and techniques of web designing industry
  • Get special discount by enrolling till 10th April!
  • Get yourself register now!
  1. Landing Pages

Ok you have done everything right and succeeded in getting a click.

But wait, clicking isn’t the only thing you want right? It’s just the beginning.

Traffic without sales is of no use for your web business.

Thereby, make sure you end your Facebook ad by giving them some interesting and relevant landing page.

You know the person’s age, location, interest, gender etc. now it is up to you how you can utilize these indicators to convert them into potential buyers.

Feed them what they want and you are good to operate your web business

Concluding:

Creating a Facebook ads with all these considerations will certainly help you get more clicks and likes. However, they won’t get you conversion rates; until you feed your audience what they want. Intelligent investment in Facebook marketing will certainly reveal its fruits; you just need to have some bucket to be able to hold on to them.

Get your Social Media Marketing including Facebook marketing done by SEO Expert in PakistanContact Now!

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Brand development, Business, Business advice, E-Commerce, Media, News, Online Shopping, Online Shopping in Pakistan

It’s Time To Move Towards Online Shopping In Pakistan

E-commerce industry in Pakistan is shaping-up. Well that’s isn’t a mere statement, but has its due stats behind it. Though eCommerce industry in Pakistan lag far behind many other countries like China, India, Europe and America, good news is that it has finally began to grow. Today, 3% of the total population are online shoppers, which though represent a much meager situation but also shows off the potential of country for future.

People Often ask me about the future of eCommerce industry and that how safe it is to invest in eCommerce industry in Pakistan. Well, within my sight as a SEO consultant, I foresee a growing and booming future of eCommerce industry in Pakistan and I have my reasons to state that.

For instance, Rocket internet has been pouring a lot of investment into the eCommerce sector recently and for good effects. Similarly, many university groups are initiating their own eCommerce based websites that’s the focal center for all growing industries. One such example is “Uber for Rickshaw” which was started by local tech savvy boys in Lahore. It is innovation like these that I foresee a promising future for eCommerce industry in Pakistan.

Working as a SEO expert in Pakistan, I have had privilege of being part of many successful eCommerce businesses and for me it is only a matter of time that people will start moving from traditional shopping to online shopping industry. Going for online shopping isn’t just good for the businesses and industry, rather it is also a great ease for shoppers to be able to grab their hands on everything they need from their home. In fact, I would say that it’s due time to go for online shopping in Pakistan.

Here’s why you need to shop online in Pakistan:

  • Firstly, online shopping brings a whole new world of ease and comfort. Our lives are already too busy with work routines to be able to handle shopping pressure. Online shopping presents you an ideal opportunity to get anything you want (from clothing to edible items and from electronics to mechanical parts) right from the comfort of your home or even office. In fact, stats show that number of online shoppers from mobile devices have surpassed traditional online shopping (through laptops or desktops). This simply shows the efficiency and ease that online shopping brings into our daily lives.
  • Since, eCommerce industry is still expanding with new start-ups popping out of everywhere, there’s a healthy competition around in market. This healthy competition means that online shoppers have a chance to compare pricing over different eCommerce sites and get the best deal they found.
  • E-commerce business that links sellers to buyers like OLX, Pakwheels etc. are a great source of getting everything you want without any middleman. This is simply an amazing opportunity for shoppers to directly get in contact with sellers and but any additional costs.
  • E-commerce industry is in fact setting shopping trends in Pakistan (that we so dearly missed for all those years). These include special discount packages and yearly sales (Black Friday). In fact, this year Black Friday records the single largest sales volume in history (showing the acceptance of online shopping among general public).
  • There are all too many pros for online shopping and many more will follow as the industry grows. For now, you can definitely enjoy a premium shopping experience and avail all great discount packages through online shopping.
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Mobile

All About Mobile

Mobile devices driven traffic have surpassed traditional traffic routes over internet – and there’s no going back!

Well, a lot of people ask the future of mobile SEO and mobile friendly websites and what needs to be done to get their ecommerce business going for fast evolving SEO strategies. If you ask any SEO consultant about the importance of mobile friendly websites, he will simply point out the stats to make you understand the significance of developing your website mobile friendly.

In Pakistan, ecommerce industry has just started to shape up and things look promising for near future. Many new startups have popped-out of everywhere, giving a healthy market competition which is necessary for a growing industry. Now as a SEO consultant I have worked for numerous ecommerce websites and can safely say that, without any exceptions mobile driven traffic generates sales far exceeding the traditional routing traffic.

Here ecommerce businesses need to understand that it is the convenience that drives traffic over the mobile devices and that it will only grow in coming years. So, if you really want to make your ecommerce business grow, make sure you have a mobile friendly website with proper mobile SEO optimization.

Here’s a step by step process for Search engine optimization of mobile friendly websites. These steps should be followed by all SEO consultants in Pakistan, for better optimization of mobile website on Search Engines.

  1. Well, firstly you got to understand the convenience of mobile friendly websites and at this point we can just forget about the search engine optimization and search engines. It is the ease of access that have given rapid rise in mobile driven traffic and that the trend isn’t going anywhere in future.
  2. Secondly, you got to target a particular search engine. You got to know the right search engine that targets your intended market and have most number of users. This include studying the users’ pattern for search engine use (i-e are they happy to go with default search engines like Google for Android devices or Explorer for Windows based devices or they use specific search engine irrespective of their mobile platform). You can easily access the data for devices which accessed your website through Google Analytics, which will give you a fair idea about the share of mobile devices accessing your site and also about your potential target users. As a matter of fact, Google is the single largest search engine used in Pakistan as well as around the world, and this is why you should optimize your mobile site for Google.
  3. Once you know your target search engine, lookout for SEO expert who can then take over your optimization work. Firstly, as SEO consultant needs to assure that your site is Google friendly (Google is strongly preferred sites that are optimized for mobile platforms). There is a complete Google update available over the internet for mobile friendly testing, which can help your SEO consultant in setting optimization priorities.
  4. Not testing each differently style page for mobile friendliness is a common mistake made by most SEO experts in Pakistan. This can prove deadly as it’s going to overall site ratings. So, make sure to submit mobile friendly site to Google’s Search Console, which in turn will give you all errors found at every page of your site.
  5. Lastly, make sure your mobile friendly site’s page speed is within the limits of Google. Slow loading sites are the worst performer with maximum bounce rates – this is especially worse-off for mobile friendly websites. So, make sure your page loading speed is adequately adjusted within the limits of Google.

 

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Brand development, Business, Business advice, Media, Online marketing, SEO

Things To Do Before Starting An E-Commerce Website

SEO Consultant in Pakistan | ZainUlHaq.com

E-commerce based businesses have been on the rise for past many years. In fact, they are outdoing physical businesses for most part. According to one research that ask buyers about their shopping preference, 60% buyers responded in favor of online shopping as compared to traditional shopping. There is a strong buzz in market as for development of e-commerce website, as more and more software houses are getting into this business.

Personally as a SEO consultant, it is almost overwhelming to see the number of E-commerce based businesses approaching for search engine optimization. E-commerce industry in Pakistan is relatively new as compared to European, American or Chinese market and people have just started to take interest in E-commerce shopping. As a SEO consultant Pakistan I have been at the receiving end of numerous questions for search engine optimization of E-commerce site. Thus I decided to chalk-out few important considerations for a successful online store.

Platform

For all the possible reasons, choosing the right platform is the absolute necessity for any successful E-commerce website. It is simply a compulsion to choose the right platform as per your needs and requirements. Choosing the right platform also depends upon the amount of traffic you assume to be drive at your site.

Today there are various platforms which you can use to build your e-commerce website including: WordPress (the most used), Joomla, Magento, Opencart, osCommerce, Shopify, Zen Cart etc.

Among the listed platforms, WordPress is the most preferred and used e-commerce website platform. It is not only used for blogging purpose, rather it is also effective for portfolio, magazines and e-commerce websites. Today over 140million installations is recorded for WordPress worldwide, not to forget one is every sixth website that accounts for top million websites driven by traffic is built on this versatile platform. These stats simply reflects the popularity and acceptance of WordPress as the preferred website development platform. My personal experience as SEO consultant in Pakistan for WordPress powered e-commerce websites have been tremendous, as I have always found it versatile and adaptable. They can be easily integrated into different themes and plug-ins and are customizable.

Plug-ins

Once you have your desired platform sorted out, it’s time to focus on e-commerce plug-ins for your website. To put it simply, e-commerce plug-ins help putting in place the shopping store on your website, this include tracking of sales, sales evaluation and most importantly installing payment gateways. There are various e-commerce plug-ins available in market today, but if you asked my preference then as an SEO expert Pakistan I love Woo-commerce.

Woo-commerce is a truly adaptable and easy to integrate e-commerce plug-in that enable shopping cart designing, implementation of checkout process and products’ allocation. You can also search out some great extensions and add-ons for Woo-commerce; which are easily available. Most of all, I personally find it easy to work with from SEO point of view.

Search Engine Optimization (SEO)

Now that’s something of a love. No matter how efficient and rigorous platform or plug-ins you have incorporated to your e-commerce store, until you have made it SEO friendly, you aren’t going anywhere with your sales.

Search Engine Optimization is the heart of all e-commerce businesses and as an SEO consultant I will definitely recommend you to hire services for some SEO expert in Pakistan while in development phase, so as to ensure your website is SEO friendly. Remember, the higher your site’s visibility, greater the chance of attracting traffic.

A common misconception that I have seen prevailing in minds of e-commerce businesses in Pakistan is about their casual behavior towards getting the right SEO. There are hundreds of SEO consultants working in industry and as a professional SEO expert I myself advise all people out there to never ignore the importance of SEO friendly website (especially when its about ecommerce website).

Content

Since as long as I have been working as a SEO consultant, one thing that have retained its importance is the content. Remember, back in days we use to hear slogans, “Content is king”? Well, this is true even today and you got to have your website content written in most proficient way, not only to attract traffic but also to rank in search engine ratings.

Make sure you update your website’s content on daily basis and make sure your content is written professionally with proper keywords incorporated. This will help you greatly in achieving higher SEO ratings and thus more traffic.

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Advanced SEO Techniques, Future, Marketing, Media, News, Online marketing, SEO

Latest Google Search Trends in 2017

 “Change brings opportunity”, this is one motivational line that we all have heard many times. So, if change really is the opportunity to gain on, then I wonder why so many SEO experts panics when there’s a change in SEO?

Undoubtedly, SEO is one of the fastest evolving field where we see new techniques and algorithms being incorporated every now and then. If you haven’t followed the changing trends of SEO in past few years, you will be totally surprised to see a totally new face of SEO that have shaped the digital marketing world, as we see it today. In fact, thousands of web businesses vanished-off completely with each update of Google’s SEO algorithm update. Only last year we have witnessed some great changes that have inundated the SEO algorithms. Some of the more important updates that shook the SEO world last year include AdWords, Penguin 4.0, Possum and Mobile update 2. Nonetheless, there are SEO experts in Pakistan that understand the posing of each update and were able to withstand every change successfully. This year again, we are expecting more and more updates from Google and as an SEO consultant I thought it would be appropriate to list down few expected updates beforehand.

Here’re some of the top expected SEO trends for 2017:

Optimize User Intention

There’s no ending to the influence and relevance of keywords, as users will always user them for their queries in search engines. Now, there is a greater emphasis on keywords’ phrases and businesses need to find out the intent of users in phrases to make strategies.

This is one primary thing that you need to lookout for SEO trends in 2017 and SEO consultants need to focus more and more on the content production and intelligent use of keywords’ phrases, keeping in mind the intention of user. Once you got your intended phrases, discuss them with the client and keep your focus on analytics for the sway.

Cross Channel Marketing

Cross channel marketing refers to utilizing multiple channels for product marketing. The significance of using multiple marketing channels have certainly increased manifold in the past few months. The idea behind cross channel marketing is to increase the visibility and access of bran over various platforms and devices – so as to increase the chance of attracting customers and getting the sale. Keeping in track the efficacy of cross channel marketing, I would recommend SEO consultants to keep a check into this domain as its influence is only going to rise in 2017.

Mobile Marketing

If there is one thing that have revolutionized the SEO in past years, it is mobile technology. Mobile searches have surpassed traditional computer based searches and that have impacted the SEO techniques greatly. Today over 50% of traffic is generated through mobile devices and as an SEO expert I will highly recommend to watch out this one avenue closely for SEO trends in 2017. Interestingly, Google has also reflected its will to index web pages with respect to mobile first approach (something that’s going to trend greatly in 2017). Keeping the pace in view, I am personally betting Mobile Optimization becoming a compulsion for SEO in 2017.

Voice Search Algorithms

Voice Searching has been one of the top trending phenomenon over Google. This is one avenue that’s not only swift but also futuristic. Technicians and experts have been working to remove error rate frequency for Voice Searches, which is evident from the fact that error rate for voice searches has come down from 25% to nearly 8%.

Voice Search Algorithms are only going to get enhanced in 2017. Again being an SEO expert, I would highly recommend all SEO consultants to think about text-based searches and chalk-out strategies for Voice Search.

 

Artificial Intelligence

Lastly, I am betting on Artificial Intelligence as a SEO trend we are going to experience in 2017. Google has been investing lot of investment and energy over the Artificial Intelligence and perhaps it’s time to see some fanatic updates in it. If we are going to see implementation of AI in SEO, SEO experts will have to devise strategies to incorporate some radical changes to their optimization techniques.

Concluding:

Well, the first thing that we can easily conclude is that SEO isn’t going to die – anywhere in near future. Rather we would be better-of saying that there’re going to be some radical updates and shifts from traditional SEO strategies in coming years. I would highly recommend SEO consultants to keep an eye on the coming updates and start devising strategies to counter the negative impacts of these updates in 2017.

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Advanced SEO Techniques, SEO, SEO Mistakes

Most Common Mistakes In SEO

SEO Consultant in Pakistan - Zain Ul Haq Fareedi

As we all known how sensitive is the field of Search Engine Optimization. Seeing its sensitivity, it is the duty of an optimizer to manage the work in the most unique and efficient manner. But unfortunately many people SEOs instead of dealing things in an efficient manner makes the biggest mistakes due to which either the site get penalized or do not come to rank even after spending a lot of time and energy on the sites. If you are one of such optimizer who is facing problem in getting search engine ranking, then small piece of information is surely going to assist you throughout your work. The mistakes regarding SEO that we are going to mentions are actually the very common mistakes which every new/ beginner lever SEO practices.

The SEO consultants in Pakistan in their list of the shameful SEO related mistake have mentioned several of such mistakes. But however, we have gone through every such list, which has been created by SEO consultants in Pakistan, and have picked out only a few of such points/ mistakes and that we are going to share with you in this article.

  1. Unnecessary Usage of Keywords: The SEO specialists in Pakistan, has stated that content marketing is one of the main and the fastest result gaining technique. They further mentioned that the unnecessary usage of keywords in an article is seen as spam and it comes in the black hat techniques. Keywords should be efficiently and limitedly used in articles.
  2. Content Duplication: Duplicate contents within the same site are the worst and the most shameful of all the mistakes. After having several plagiarisms detecting tools there comes no reason of posting duplicate content. It is not only that you are not allowed to copy contents from other sites and post on yours but duplication within your own site is also not allowed. These duplications mostly occur in two ways:
  • Duplication in Title tag and Meta Description.
  • Duplication of contents in more than one location in a single site.
  1. Use Meta Keyword Tags: This tactic no longer works. There was a time when search engine algorithms gave weight-age to Meta keyword tags but today they keep no value and to use them can become harmful for you as it is an unintentional way through which you are publicizing the digital strategy, you have adapted, to your rival.
  2. Non Unique Meta Description and Title Tags: According to the SEO consultants in Pakistan and abroad the title tags and Meta descriptions of every page should be unique. There are CMS such as Joomla and Drupal which auto-generate the titles of pages due to which several optimizers rely on this. This technique is totally unacceptable as the page title and Meta descriptions are the most important parts of on-page SEO, therefore, these should be unique.
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Business advice, Marketing, News, Online marketing, SEO

How SEO Specialists Of Pakistan Defines SEO

SEO Expert in Pakistan

Search Engine Optimization, the only very effective way through which you can market your business, online, throughout the world. This online marketing of every business has become one of the most essential things and without this, in today’s world; it is too hard achieve the desired goals. Let me give you an overview of how SEO is important for any business. This overview has been extracted/ taken from the advices of best SEO specialists of Pakistan. As we all knows that in today’s world the new generation wants everything to be done online whether it is shopping, online lectures, online application for scholarships, online submission of bills etc. By seeing this online trend many multinationals and other giant companies started to build up their websites. These websites is actually the online representation of their business. They now display every item of their company on the websites along with the prices and a delivery service which in some cases is free while in other is paid.

So, what’s next? The online representation is there but the problem then arises is how would this reach to the people who are in search of such items? There are thousands of such websites which has grasped the top positions of search engines. So, what such thing is there in your site that search engine would bring it the top pages? For this you have to hire an SEO expert and let him/ her to market your site. If you are the owner of website, after hiring an SEO expert, your work is done. It’s not on the optimizer how he markets your site and brings it to the top of search engines. This optimizer will/ should have to carry out the most effective tactics in order to gain the top position on search engine.

But, it not at all means that the site owner should think that he/ she is now free of all tasks.  They are only free form the work of SEO. It is a must for the site owner to continuously keep checking what techniques the optimizer is carrying because some optimizer may carryout black hat techniques which instead of building your business will ruin it. Black hat is the illegal way to carryout Search Engine Optimization and search engines take strict actions against it. However, the being owner you should take care of your business and constantly see the back links, whether they are appropriate or not.

Ending my short overview, which I have learned/ extracted from some of the finest SEO specialists of Pakistan, I hope you all have understood the importance of it in the upbringing of your business. The SEO specialists of Pakistan come in the top SEO specialists of the world.

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Advanced SEO Techniques

Most Advanced On-Page SEO Techniques

SEO Consultant in Pakistan

If you are a marketer/ optimizer, it is very crucial for you to stay updated and know the best Search Engine Optimization (SEO) techniques. You can only achieve your target if you are well aware of the advanced techniques whether they be on-page or off-page techniques. As a search engine optimizer your task is to provide the best results and to bring the website on top pages of search engine. Now, in order to accomplish this task an SEO has got a lot of methods and techniques, but the thing that matters is that if only the optimizer uses the most effective on-page and off-page concepts to optimize the targeted website only then will he/ she be able to achieve the target of seeing the site in the list of top 10 websites and this would be called as an effective optimization.

After repeatedly reading the word advanced techniques, advanced techniques, it is of sure that a question somewhat similar to this would be rising in your mind, if you are an initial/ beginner level SEO. The question would be like what are these advanced techniques? Or how do I get aware of these advanced techniques? Or questions similar to these mentioned questions. However, the answer to this is very simple, you have to do research. Yes, the main work of an optimizer is to do research and find out new techniques for effective optimization. So, if you are a beginner to SEO you should remember that research is the main thing to do in optimization. You either carry out research by yourself or you can get in contact with an experienced SEO for guidance.

There are many SEO specialists in Pakistan who can assist you in your work or you can also take help from Pakistan SEO consultant who provides online consultancy throughout the world. Anyhow, we here are also providing only a few such concepts which are among the most appreciated techniques for only on-page SEO.

  • The Use of keywords: This is a simple and common concept but still many people, especially those who are new to the filed do not give much importance to keywords. Search engine when goes through the pages of your website it discovers the keywords from every page. For example, If you have posted information on a particular topic, search engine collects keywords related to that topic and it gather these keywords from the headlines, title tag of your page, alt attribute of images, meta description and from the rest of the text available on page.
  • Term Frequency- Inverse Document Frequency (TF- IDF): It is actually the measurement of judging how frequently a keyword is being used in a particular document. This is the simplest ranking function through which a search engine ranks a particular keyword. For example, the keyword is “The Black Horse”. Here there are three different words ‘the’, ‘black’ and ‘horse’. The search engine will search every document for this keyword and as the word ‘the’ is very common which appears several times in every document, the search engine would eliminate this word and focus on the less used words which are ‘black’ and ‘horse’. It will first find out how many times these words are used in a particular document, and then it would compare it with other documents having the same keywords and finally rank the keyword according to its frequency.
  • Segmentation of pages: Segmentation of pages today has a lot of importance because people have started using smartphones. So, every website should be developed in such a way that the side bars, headers, footers and other thing on the site appears perfectly even if one opens them through smartphones.

These were only some of the on-page techniques that you should use or you can get consultation from Pakistan SEO consultants through their online service which is free of cost for a limited time period. Furthermore, if you a resident of Pakistan you can get training from SEO specialists of Pakistan who known for their work around the world.

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Advanced SEO Techniques, News, SEO

Pakistan In The Field Of SEO

Blog by Zain Ul Haq Fareedi - SEO Consultant in Pakistan

How far has Pakistan gone in the field of Search Engine Optimization? This is a question of which every single search engine optimizer from Pakistan should be aware of, especially the once who are new to the field or the once who are willing to join the field. In Pakistan this field was started some eight to ten years ago when no one was aware what SEO really stands for and what is the use of this particular field. Online working was considered as something very easy and useless which is not going to make your future. But however, the perception of people which they made for online working has all gone vain and today online business has almost captured the business industry. If we see in depth, it would reveal that today no business giant is independent of online marketing. The online marketing eventually came as a bright opportunity for optimizer and after further going in depth of SEO the already SEO experts of Pakistan came forward as not only the SEO specialists of Pakistan but today are known as the best SEO consultants from Pakistan providing consultancy worldwide.

With having a wide experience in the field of search engine optimization the Pakistani SEO consultants are today serving as the senior SEO analysts/ exerts and specialists in some of the well-known corporations of the world. SEO experts in Pakistan are also providing various SEO services such as the case of ZainUlHaq.com. ZainUlHaq.com is the platform where are able to get consultancy from the most experienced SEO consultant of Pakistan. You will be provided with overwhelming services in every field of search engine optimization. Remember that SEO is evolving day by day and without getting consultancy from the accurate source you are never going to be a good SEO specialist in Pakistan or not even an admired SEO of your area or office.

However, the field of SEO was rooted almost a decade ago and its fruits are being seen today. From 2011 it has emerged as one of the powerful areas of specialization and we can see people spending time on taking internships and courses of SEO. This shows that Pakistan is standing shoulder by shoulder with the world. Its talented people do not lose any of the chances to come forward and show their talent, representing their country.

With the increase in the field of marketing, the business of online shopping also started growing in Pakistan and worldwide. Many people and even the giant shopping markets, dress designers, jewelry designers etc., started to display their products through establishing their online stores. This again resulted in a boost in the field of SEO as for marketing their products they either contacted the SEO consultants of Pakistan or hired SEO experts from within the country. It is being seen that the field will further grow in the region.

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